It is a difficult a complex situation to navigate, that much seems clear.
After the initial Hamas attack, it is only normal to expect the world to be horrified and offer Israel support as they did.
The attack of Gaza has to stop but it must be noted that Hamas are still firing rockets out of Gaza at Israel from civilian areas. They, Hamas, by embedding themselves among Palestinian civilians have demonstrated a shocking level of disregard for the people's wellbeing. This could be seen too in them telling Palestinians to ignore Israel's warnings to leave the area to be targeted.
I am sure that the back channels will have been requesting adherence to international law. You have to hope that this is the case at least.