To give some context here, does anyone have an idea what the income/profit is expected to be next year once the new TV deal is included? Assuming all things the same, if you add the TV money and we win the 7th place trophy - what's the profit level? I ask because we need to ge to an effective headline ratio of asking price to earnings.
I'd assume (all things the same) it would be around 10-15m? However there is virtually no chance of "all things the same." You can't introduce this much money into an economy and not expect inflation. You could quite easily see the average combined wage+transfer expenditure increasing by 10-20m and wiping out any profit (assuming we decide to retain our position as 8-10th in total spend).
Also you could make an argument that a more reliable indicator of the finances would be revenue - operating costs/wages and NOT including player sales/purchases. I believe every figure we have in our heads from past years would include these transactions.
For example if we sold Fellaini, didn't invest any of the money, then turned around and asked for a purchase price for a company which makes "50m profit p/a" (Fellaini fee + TV money) that would be a massively misleading price. We don't have multiple assets worth that much and even if we did selling them all off would likely reduce our income. (Or, as ludicrous as this sounds, on the other hand if we decided to have a net spend of 50m to make a CL push that doesn't mean a new owner should expect us to lose 50m every year -- that was a variable decision which doesn't reflect the "baseline" revenue and expenses of the club.)
So if we're making these estimates based on financials which included sales (i.e. we would have lost [x]m if we hadn't sold Arteta) that gives us a somewhat misleading number. Despite what a few PR releases suggest we have serviced debts and the banks with transfer income. We'd have more debt today if we weren't a selling club -- one would hope a new owner wouldn't want us to continue down the road of selling players to please the banks so previous years where we broke even because we sold a player are years which were really losses by a team which doesn't sell its best players.
If I were buying the club and thinking "I wouldn't have sold Rooney, Lescott, Arteta etc" I'd want to know where the financials for those years (and future years) would have finished without that income. Granted we might have more income from better league finishes in that scenario so it might all wash out in the end but that's the (very basic) figure I'd want to see as a buyer.
On the assets side there is the players (who are worth between £100m and £150m) but I don't know how a football club as a business values these assets?
They'll typically include them on a sliding scale based on how long they have left on their contracts so I'd suggest whatever figures TW had are on the high side. 75m maybe?
There is also a significant cost associated with those assets (if you don't pay their wages you might not realize those fees ... see Rangers) and the variable of income from different league finishing positions/cup runs to consider. Difficult to estimate all of those without specifics.
Equally you'd have to be careful to find out the net annual profit stripping out all debt costs - 'cos if you're then going to pay off the debt as part of the deal the previous debt costs are immaterial.
True but not sure if you mean the buyer would want to know that (which of course they would) or if it would impact the price of the club (which I don't think it should). You'd want to know that for certain considerations but financially the buyer is taking a hit in paying off the debt (not just in the cost of the 50m but in his expecting earnings were he to invest that 50m elsewhere). I'd want to know the figures obviously to know how much income we'd have but I wouldn't accept factoring the "new" profit figure into the asking price -- it's none of their business whether I pay off the loan or continue to service the debt. You might as well ask for a higher price on the basis that "you're smarter than us and will do better and therefore make more money than we do." The debt is an obligation I am acquiring with the club -- you can't value the club based on that not existing (although they do appear to have done just that).