To give some context here, does anyone have an idea what the income/profit is expected to be next year once the new TV deal is included? Assuming all things the same, if you add the TV money and we win the 7th place trophy - what's the profit level?
I ask because we need to ge to an effective headline ratio of asking price to earnings. And also be aware that an asking price is just that. If I want to sell something I ask for £X but will typically accept £X - 5/10%.
That's the first step.
After that we can look at assets and debt. This is where it gets very difficult and you can only get to a true accurate picture with all the info and a decent accountant at your side.
On the assets side there is the players (who are worth between £100m and £150m) but I don't know how a football club as a business values these assets?
Goodison is mortgaged and I can't see how it's worth anything to anyone other than as a football ground. So let's put that in at nil. Same too for Finch Farm etc.
The other key asset is the 'brand' and the place in the premiership though both are probably accounted for in the earnings multiple.
On the debt side it's much more difficult. Somewhere above someone quoted £48m. Does that include the Goodison mortgage/bond for example? If so then you could easily take that out of the equation as a cost of occupancy/trading. Alternatively you include the Goodison mortgage/bond but then as a club you have an asset and a saving of however many £m it is each year in servicing that loan.
Equally you'd have to be careful to find out the net annual profit stripping out all debt costs - 'cos if you're then going to pay off the debt as part of the deal the previous debt costs are immaterial.
Once we can get some clear answers to the above we can look to whether it stacks up or not (if as I'm happy to assume the £125m asking price is correct).
It's anyone's guess what's a worthy comparison but I'd probably go for Newcastle United in the absence of any better.
From that brilliant source Wikipedia:
May 2007, in a surprise move, Ashley bought Sir John Hall's 41.6% stake in Newcastle United at one pound per share, for a total cost of £55,342,223via his company St James Holdings Ltd. 100% acquisition was achieved in July with Ashley paying a total of around £134 million to buy the club.
Ashley appeared to have saved the club from certain financial ruin by paying off large sums of debt inherited from the previous regime,[24] although he was criticised for not doing due diligence when buying the club, as he subsequently revealed he had been unaware of issues such as the upfront payment of club finances such as the Northern Rock sponsorship, and the presence of outstanding liabilities for long past player transfers.
So, crudely, according to this great source, Ashley paid £134 million for Newcastle plus he had to settle other debts. And that was a Newcastle team that subsequently got relegated?
All told though Ashley's apparently made a packet out of Newcastle since the purchase so presumably doesn't regret it too much!
I'm just playing Devil's advocate here - but also wanting to highlight until we know what's behind the figures we're really not that far forward.