For a 26-year-old coming to terms with his first experience of top flight football, a return of seven Premier League goals in 26 appearances is respectable.
But that figure doesn’t take into account anything like the actual time Beckford has spent on a football pitch this season.
The recent visit of Aston Villa was the first time he has actually completed 90 minutes in a Premier League match.
He has figured in exactly 1,018 minutes of top flight football – and has returned a goal every 145 minutes.
That’s enormously impressive.
To put it into some perspective, it’s a return only Didier Drogba, Robin van Persie and Carlos Tevez can top.
And it’s a better record than Wayne Rooney, Andy Carroll, Kenwynne Jones, Asamoah Gyan, Peter Odemwingie and Fernando Torres (although even Tony Hibbert can match the sulky Spaniard for goals scored over the last 12 games).