Take a dip into his images rights? What agent would let a club do that? The ronaldo and Bale deals are very astute because Real don't take their personal image rights, they profit from just having them at the club. The players themselves retian thier image rights and profit from that themselves, Win win it seems.
Plus you factor in We are Everton and in the past 10 years since Rooney left, have signed every bad business deal and sold every asset away without a seconds thought. We are sponsored by an east aisian brand, Have americas number 1 plus best player singing our praises, we have had Austrailias most famous player nd we have done nothing about any of it. Rooney's image rights will take a hit by coming here, as we are not globally interesting compared to united/real and the like. Why would Nike or whoever pay Rooney a fortune to play for everton when PSG/ Chelsea and others can market the player on a global scale?
Money rules the beautiful game now, the only sentiments you get are for the poor man.
What a utter crock of...