Maybe it boils down to how much live TV an individual watches? I don't tend to view much live, so maybe my natural viewing habits mean I'm less likely to watch BBC1 and ITV in the first place. Someone who's habits differ, veering towards often watching BBC1 and ITV a fair bit more, is probably experiencing a rather different level of "intrusion".
The shopping issue - not an issue. The shops are open seven days a week, so go on Sunday or Tuesday. No imposition at all. Don't huge numbers of people shop online anyway?
Ditto entertainment. I'm sure everyone can wait a day to go to the cinema, or go a day early.
Others on here have raised points about the NHS cancelling some appointments, and I agree entirely that this is a very undesirable state of affairs. I'm not advocating a national shut down of everything.
Your point about it being straightforward is really interesting, because I agree with you but nevertheless we reach different conclusions. As a social observation, this event shines a light on the fact that "normal" and "straightforward" don't mean the same thing to everyone, which is fascinating in itself.