I wouldn't disagree with that. That what gets eyeballs to the platform. I listen to music to hear people do magical things technically with their instrument of choice, which is sometimes seen by others as a a bit heartless. Once you have the eyeballs on your platform, you leverage that to deliver the approved message. If you have little quality to deliver on that day, praise the effort. Tell the viewer he's not watching crap long enough and he'll start to believe it, or stop watching football. Seems to have worked with me, since I'm still watching.