Homepage Article Fan Advisory Board Statement On Price Rises

Drico said:
This is true. We all predicted it last summer. The issue, however, is are we getting "free spending foreign owners chasing success" or are they really just profit maximisers nurturing their asset in the comfy confines of mid-table?

If these fellas hire a world-class manager and provide him with numerous top class players, then yes, ambition has a price and the fans will be asked to pay it.

But I'm not sure another summer of Tyler Dibling/Thierno Barry/Merlin Röhl signings is going to cut these price rises...
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we can’t sign the same players that already play for us.

so it won’t be them
 
James Patrick said:
Season tickets aren't subsidised.
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They are far cheaper than the average general sale ticket. That's fine and fair - but if the time comes where the club can get the same number of people into the ground and change the balance between season tickets and general sale, they will because not doing so would amount to a subsidy. We had a far higher proportion of season tickets to ground capacity at Goodison than almost all other clubs in the league. That was an indictment of Kenwright's business acumen but naturally suited season ticket holders. That situation was never likely to pertain in the new place. And it won't as we're seeing some current season ticket holders opting not to renew anyway.
 
Interesting read this thread. I am giving up my ST in Club View for all the reasons discussed umpteen times before. - Midweek games, hassle getting in and getting away, (I’m already travelling 2.5 hrs to get to the end of the M58) the loss of the match day feel I had at Goodison. Yes the stadium is fantastic, yes I’ll miss some great games to come but I’m going to be in the mix for tickets on general sale and resale and then at least I can plan the games I can to get to and make a night / weekend of it, that’s what I hope to do.
 
People wanted commercially savvy ruthless owners doing everything they can to improve the financial power of the club after years of Bill Kenwright. We now have it.

If the rise hurts their bottom line then prices will move with market forces. The chance of a few empty seats won't bother them as long as the overall finances are climbing. Better a seat goes to a tourist or occasional attendee who's throwing a load of dough at the club shop as well even if it means it's not occupied as often as it would be by a season ticket holder.

Personally sacked off my season ticket back right at the start of the Moyes Mk1 era. Seemed a ridiculous amount of money to pay to watch millionaire's play football even way back then.
 
ClausThomsen said:
People wanted commercially savvy ruthless owners doing everything they can to improve the financial power of the club after years of Bill Kenwright. We now have it.

If the rise hurts their bottom line then prices will move with market forces. The chance of a few empty seats won't bother them as long as the overall finances are climbing. Better a seat goes to a tourist or occasional attendee who's throwing a load of dough at the club shop as well even if it means it's not occupied as often as it would be by a season ticket holder.

Personally sacked off my season ticket back right at the start of the Moyes Mk1 era. Seemed a ridiculous amount of money to pay to watch millionaire's play football even way back then.
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Doing everything they can to improve the finincial power of the club doesn't mean ripping off fans. It means doing commercial deals that squeeze those companies that wish to be associated with Everton; it means getting non-football stadium driven revenue through the roof.

They might get a few million more from increasing the gate receipts with eyewatering ticket price hikes but it'll come at a cost of alienating fans they rely on to buy stuff in the stadium and merchandise.

In short: it's so short-sighted it's almost comical. They in no way approximate to what you describe them as: "savvy".
 
davek said:
Doing everything they can to improve the finincial power of the club doesn't mean ripping off fans. It means doing commercial deals that squeeze those companies that wish to be associated with Everton; it means getting non-football stadium driven revenue through the roof.

They might get a few million more from increasing the gate receipts with eyewatering ticket price hikes but it'll come at a cost of alienating fans they rely on to buy stuff in the stadium and merchandise.

In short: it's so short-sighted it's almost comical. They in no way approximate to what you describe them as: "savvy".
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Where are the eye watering hikes?
 
davek said:
Doing everything they can to improve the finincial power of the club doesn't mean ripping off fans. It means doing commercial deals that squeeze those companies that wish to be associated with Everton; it means getting non-football stadium driven revenue through the roof.

They might get a few million more from increasing the gate receipts with eyewatering ticket price hikes but it'll come at a cost of alienating fans they rely on to buy stuff in the stadium and merchandise.

In short: it's so short-sighted it's almost comical. They in no way approximate to what you describe them as: "savvy".
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Season ticket price increases are only a very small part of overall commercial performance. If it was their sole means of generating extra income then I agree it wouldn't be a sign of savviness but companies looking to maximise income are always going to test a markets ceiling. It's not so long ago that the notion of 2 or 3 new kits every season seemed ridiculous but is now the norm.

Loyalty, especially the football supporter brand loyalty, is very susceptible to exploitation. Initial anger will soon give way to rationalising in order to allow the delusion of being a true supporter kick in.

They know that if it goes badly wrong then all it takes is a few tweets about misjudging a situation and a headpatting apology. Nothing ventured nothing gained.

In fact they can probably take a swing at an outrageous price hike and then climb down to a smaller price hike knowing that the self aggrandising fan groups will concentrate on proclaiming their ego salving victory in regards to the original proposed ripoff instead of the actual ripoff.
 
ClausThomsen said:
Season ticket price increases are only a very small part of overall commercial performance. If it was their sole means of generating extra income then I agree it wouldn't be a sign of savviness but companies looking to maximise income are always going to test a markets ceiling. It's not so long ago that the notion of 2 or 3 new kits every season seemed ridiculous but is now the norm.

Loyalty, especially the football supporter brand loyalty, is very susceptible to exploitation. Initial anger will soon give way to rationalising in order to allow the delusion of being a true supporter kick in.

They know that if it goes badly wrong then all it takes is a few tweets about misjudging a situation and a headpatting apology. Nothing ventured nothing gained.

In fact they can probably take a swing at an outrageous price hike and then climb down to a smaller price hike knowing that the self aggrandising fan groups will concentrate on proclaiming their ego salving victory in regards to the original proposed ripoff instead of the actual ripoff.
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You make it sound like they are in control of the situation when they absolutely are not...as all those ownership regimes toppled in the PL and Championship over the last few decades bear testimony to...including a couple of our own ownership regimes.

It's a myth these people run the show and can just call the shots and stay in power by a few manoeuvres to stay in control. That's a woeful underestimation of fan power.
 

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