Homepage Article Fan Advisory Board Statement On Price Rises

Just thought I'd pop in The Morning Star's slightly tangential points.


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I'm not sure it'll be as safe in the future.

I see empty seats at Man City, Spurs, West Ham etc - I see empty seats at Everton too, a debut season at a new stadium.

I think this time in 5, there will be less season ticket demand than there has been.
That suits them though as season tickets are subsidised. More money to be had from general release.
 
I never cared for the people’s club tag. It will be interesting to see how the club handles any criticism it gets over this.

I could be wrong but I would take a guess if the club was competing at the highest levels domestic and Europe for trophies i think fans would be more inclined to pay those kind of prices.
The People’s Club was classic Kenwright-era sentiment tooled up to pat the heads of fans who had watched their club decline from champions to last-day survival specialists in seven years. It was a PR con designed to mask the chasm that he oversaw develop between our neighbours and ourselves. When he wouldn’t sell the club to people who could fund us, he resorted to snake oil like this.

Anybody who bought that was a dupe.
 
That suits them though as season tickets are subsidised. More money to be had from general release.

If that were true there would be no season tickets sold. The guarantee of the seats being filled every game of the season beats the increased price you might get if the seat gets filled for a crap Monday night game.
 
If that were true there would be no season tickets sold. The guarantee of the seats being filled every game of the season beats the increased price you might get if the seat gets filled for a crap Monday night game.
It’s about balance. If the club knows it will get a certain crowd, then replacing some season tickets with more expensive general sale tickets is a no-brainer.

For example, if Everton is attractive enough to reliably fill the stadium, then reducing the number of season tickets and replacing with the more expensive alternatives is what will happen. We’re obviously not there yet, but that’s what they’ll be thinking of.

The Friedkins will be trying to see what the market will bear. Kenwright prioritised season tickets because he knew he couldn’t make the club so attractive that he could rely on more expensive general sale tickets to fill the ground. A huge proportion of our crowd at Goodison were season ticket holders for this reason. The Friedkins will likely be pushing the envelope to see what the optimal position is. The more attractive the team is, the bigger the draw, the more they will push. Their challenge is to make us a hot ticket.

Right now, we’re pretty lukewarm.
 
It’s about balance. If the club knows it will get a certain crowd, then replacing some season tickets with more expensive general sale tickets is a no-brainer.
For example, if Everton is attractive enough to reliably fill the stadium, then reducing the number of season tickets and replacing with the more expensive alternatives is what will happen. We’re obviously not there yet, but that’s what they’ll be thinking of. The Friedkins will be trying to see what the market will bear. Kenwright prioritised season tickets because he knew he couldn’t make the club so attractive that he could rely on more expensive general sale tickets to fill the ground. A huge proportion of our crowd at Goodison were season ticket holders for this reason. The Friedkins will likely be pushing the envelope to see what the optimal position is. The more attractive the team is, the bigger the draw, the more they will push. Their challenge is to make us a hot ticket.

Right now, we’re pretty lukewarm.


Which is why pushback from fans is needed NOW, and why an organisation like FAB are not fit for purpose.
 
It’s about balance. If the club knows it will get a certain crowd, then replacing some season tickets with more expensive general sale tickets is a no-brainer.

For example, if Everton is attractive enough to reliably fill the stadium, then reducing the number of season tickets and replacing with the more expensive alternatives is what will happen. We’re obviously not there yet, but that’s what they’ll be thinking of.

The Friedkins will be trying to see what the market will bear. Kenwright prioritised season tickets because he knew he couldn’t make the club so attractive that he could rely on more expensive general sale tickets to fill the ground. A huge proportion of our crowd at Goodison were season ticket holders for this reason. The Friedkins will likely be pushing the envelope to see what the optimal position is. The more attractive the team is, the bigger the draw, the more they will push. Their challenge is to make us a hot ticket.

Right now, we’re pretty lukewarm.
That only works if there is massive surplus demand. The fact that for many games there have been many empty seats (albeit mainly resale seats not selling) means that the capacity is probably at the very edge of that envelope at those increased prices. Yes, if we're actually doing well on the pitch that envelope can possibly be pushed a bit more..... but there isn't a bottomless pit of latent support out there, and the waiting list argument doesn't really wash when so many empty seats have been seen at so many games...... in which case those season ticket sales have at least provided some income from seats that will rarely sell at those inflated matchday prices. Of course other issues such as unresolved transport problems, and last minute fixture changes and of course team performance have all had some detrimental effects on attendances etc, but pricing is also a major factor and if you're not comfortably filling every seat in an inaugural season, that price elasticity of demand may be already at its limit. Yes, no doubt they would like us all to be paying £70 per match.... but at that price I doubt they would half fill it. Furthermore, without the commitment of the season ticket many would pick and choose, and some may lose the habit altogether.
 
You'd think there has to be an implosion of some sorts soon, the increase in costs to follow a Premier League team can't keep growing as it has can it? (Mick McCarthy voice 'it can!').

The cost of the 4 (ridiculous!) kits per season, the ST prices, the costs of subscriptions to watch it on telly, the costs when you're in the stadium. At some point people willl vote with their feet, the issue now is that others are happy to pay it meaning the club won't feel any difference as someone decides to not renew as someone else jumps straight in.
 

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