I mean when people so readily dismiss concerns of season ticket holders with "well, there's plenty more where you come from"
People on a list, who say they'd like a season ticket - particularly from 5+ years back, signed up for an entirely different product than the one they'd get today.
The novelty of getting to Goodison before it's gone, has gone. The novelty of a new stadium and being the first, also gone. The reality of infrastructure issues. People realising that actually, you can cherry pick almost any game you like - you don't need a season ticket for access now. The cost too, has rocketed.
I don't doubt if 10k season tickets dropped tomorrow, they'd be picked up. But in 2, 3 years? I'm less confident that trend would continue.
Maybe it's just I don't like season ticket holders who have been there for ages being so easily and readily dismissed - clubs who treat fans as easily replaced deserve it to come back and bite them on the arse.