As things currently stand mate we have to think outside the box and not think like we are still in Goodison, as you say i think we could fill 60.000 - if say there was a family encloure and did special deals for parents who want to bring kids to matches, better disabled facilites, student rates, school rates OAP and foster Everton oin the heart of the community.Id loook at it for the marginal games as a bit of a loss leader reduced rates in the community due to greater capacity - lets face it its not only the price of the ticket, its hotdogs prgramees, merchandiseing etc, you will always drop more at the game then just the price of the ticket - over the course of a stadiums life a greater capacity will eventually pay for itself. This approach would be fostering a sense of what Everton is in the community, marketing for the future and growing blues for the next generation
Either way the real money would come from corporate facilites.