I think it's the bolded bit. Players want to play in CL and compete for throphies. Our current results are far from that, we haven't won anything since 95 and haven't been regulars in the CL.
Sadly I don't think the top players want to join in at the project stage when they can join a team already near the top (wistel situation for example: our goal for the future is to be in CL and compete for the title, juve is already doing this)
Europa league would even be a big help
Do you not think players would know the quality of our team?
Was it really that long a project if we signed 2 20m and 2 30 players without selling anyone. That's without selling and let's be honest there's plenty in the squad not good enough.
At the start of the window we had Lukaku, Barkley, Stones, Deulofeu, Coleman, Baines and arguably Mirallas, Jags. 4 top class players would have given us a first 11 that would have easily had a good shout of top 6 maybe even top 4.
I just don't buy the position in the table argument. Chelsea haven't had a problem and they only finished 1 place above us.
If we had money and a squad to be competitive this season then that's all players would have cared about.
However what happened was when we should have went big at the start and brought in a huge name and proclaimed Stones and Lukaku were going nowhere we instead acted like we had no money and were waiting to sell to buy whether that was the truth or not.
I know STCC might have forced the sale of Stones but we should have first got a marquee in and then sold him early and replaced him right away.
Instead we resigned Gibson and signed a backup GK from Fulham who now looks to be our number 1 after all.