ToffeeDoug
Player Valuation: £35m
I think as well something like a new stadium helps sell a dream.
Players will see West Ham's new stadium and want a piece of that, and these same people may not have done 12 months ago if they saw Upton Park.
It is so circular though. The stadium in reality is 5 years away. Moshiri will want to impress and attract potential funding partners for the building of it, and that is dependent upon a higher profile coming from success on the pitch. That might require, in the short to medium term, the signing of a better class of player.