Dave...basically what most clubs do(and most businesses were public profile is involved) is employ people to encourage the perception that the future is bright under their banner, this keeps the troops happy if it works, and even if the troops(fans) misread the signs companies will always have a get out/smooth things over route. Moshiri was at Arsenal , and it is well known, factually(Wenger said so) that the Emirates was financed to the detriment of the player budget. It may well be that we are seeing a version of this method at Everton, but personally I doubt it, I think that maybe next year or after we will see a curb on transfers in if there is high cost involved. For a first window under a partly new regime, we are covering up deficiencies in the squad and by the end of the window we will have a better squad than last year. I have no doubts about that. As you said in your original post, its a results game, and if we start well all will be forgotten.( The now disgraced Blue Union had a rep for only ever getting noisy when the team was on a losing streak) If we have a successful season with Williams, Gueye, Bolassie ,Kone, Lukaku or A.N.Other,and another creative player, will this years moaners be insisting next year that we buy Bale, Pogba and Kane? Probably. Some supporters think it is their right to always want more, and always complain about something. Its a modern sociological problem...anyone as old as me ,or slightly younger, simply wants to enjoy the football. Damn the sodding internet !!!