I see Spurs as our benchmark, has there been anything in their approach (other than the London advantage) that we could look at and replicate?
They have built slowly and steadily and have been able to attract players of the calibre of Lloris, Vertonghen, and Eriksen, to name but a few.
There has been too much of a hang-up on "marquee" signings and the resultant dependency on attracting them (and sense of failure when we can't).
I am a bit surprised that we haven't made use of the continental European and South American markets more. There will still be a premium for English buying clubs but I find it hard to fathom that 4-5 players could not have been identified and signed. We clearly offered enough of a good proposition to tempt Lukaku to join permanently 2 years ago, admittedly that was off the back of 5th place finish, but league placings over an individual season is not the be all and end all.
The failure, if there has been one this summer, is that we have not created and built momentum by doing business earlier, and leaving the squad threadbare in some areas on the eve of kick-off.