Current Affairs What is Woke ?

[d34noj]

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Have a look at May/June 2023 mate. All you're showing there is that once you stop being 'woke', your share prices go back up (although still 8.1% down)

 

[BlueTX]

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By way of contrast, the stock value of Constellation Brands, another huge beer importer/distributor, over the same period is up 1.36%.

2023 saw a decrease in alcohol sales in the US, which hasn't happened in nearly 30 years. 2024 remains a soft sales market.

 

[Rita_Poon]

I think it's got to a turning point mate, people feel they are being lectured at with overzealous and over-reaching advertising. It's counterproductive and in the case of the Gillette one - inflammatory.

People don't want to be instructed on morality by corporations that sell goods. How Nike had the audacity is beyond me, with sweatshops and forced/child labour then have the audacity to lecture consumers on morality? As for Bud Light, I don't think purveyors of 'The Official Beer of the NFL' want to see Dylan Mulvaney prancing around, reverting to type with Peyton Manning and Emmitt Smith in their next commercial hoping (and failing) to save what little credibility they had left.

The fact they didn't stick to their guns proves it was simply virtue signalling.

Well, back to church then everyone, absolutely no harm done there through the ages.

 

[bluestevon]

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Now notice how the appear to have completely changed tac from their 2023 campaign, below is their latest one

 

[bluestevon]

By way of contrast, the stock value of Constellation Brands, another huge beer importer/distributor, over the same period is up 1.36%.

2023 saw a decrease in alcohol sales in the US, which hasn't happened in nearly 30 years. 2024 remains a soft sales market.

By any metric you want to use, the bud light campaign was an absolute disastrous decision, one they managed to partially mitigate by acting pretty fast and going back to basics

 

[BlueTX]

By any metric you want to use, the bud light campaign was an absolute disastrous decision, one they managed to partially mitigate by acting pretty fast and going back to basics

By any metric one wants to use, InBev has not sustained any real damage due to the campaign... which was not designed to appeal to the current drinkers but to attract new ones to a flagging brand.

Meanwhile, one of their other beers vaulted to the top of sales in the US - Modelo Especial. Perhaps it was a 3D chess DEI move?

 

[Kurt.]

I’ve been practicing being ‘woke’ for a while now, I’m loving the reaction and fury it causes to the Gammons/patriots, I’m actually thinking of going full time in the new year.

 

[bluestevon]

By any metric one wants to use, InBev has not sustained any real damage due to the campaign... which was not designed to appeal to the current drinkers but to attract new ones to a flagging brand.

Meanwhile, one of their other beers vaulted to the top of sales in the US - Modelo Especial. Perhaps it was a 3D chess DEI move?

Thing is though, the flagging brand line was what the girl who launched the campaign called it, it was the top alcoholic beverage in the states still, not sure how tired that makes it, you are right about the targeting the new drinkers but who on god's green earth thought you could turn a drink synonymous with male drinkers - predominantly I'd say blue collar and frat boys and spin it into whatever they thought they would be able too? Who exactly were they sining at - female drinkers? The gay community, people who identify as transgender or 'woke' people.

Either way it seems completely like an idea thought up in a bubble by a marketing director whose entire staff are comprised of people who think exactly how she does.

Not sure if she's still on gardening leave of fired or back at work, but that decision should stop anyone ever giving her more say than which pen she will use.

Nah if you saw the CEO around the time you can tell it was just a gigantic cock up from people completely out of touch with the real world, the resultant increase in another brand was just exceptionally fortunate that a rival didn't jump ahead

 

[Noisy noise annoys]

Who wants it?

 

[BlueTX]

Thing is though, the flagging brand line was what the girl who launched the campaign called it, it was the top alcoholic beverage in the states still, not sure how tired that makes it, you are right about the targeting the new drinkers but who on god's green earth thought you could turn a drink synonymous with male drinkers - predominantly I'd say blue collar and frat boys and spin it into whatever they thought they would be able too? Who exactly were they sining at - female drinkers? The gay community, people who identify as transgender or 'woke' people.

Either way it seems completely like an idea thought up in a bubble by a marketing director whose entire staff are comprised of people who think exactly how she does.

Not sure if she's still on gardening leave of fired or back at work, but that decision should stop anyone ever giving her more say than which pen she will use.

Nah if you saw the CEO around the time you can tell it was just a gigantic cock up from people completely out of touch with the real world, the resultant increase in another brand was just exceptionally fortunate that a rival didn't jump ahead

Cock ups happen in marketing. News at 11.

In the real world, InBev is doing reasonably well in a difficult market.

 

[Xizor]

I'm not sure I understand all this Bud Light stuff still, exactly what is supposed to be the underlying cause for this "backlash" that keeps being mentioned? I can't get my head around being upset over an advert for something, the "outrage" all seems so depressingly performative and manufactured over pointless nothings.

I'm not really that brand loyal these days but the best comparison for me might be that I used to drink a lot of Dr Pepper back in the day (before they changed the recipe and added sweeteners). Now this was way before the current trans-panic brainworm that loads of people suffer from, so let's return to one of society's earlier bêtes noires, and assume a controversial advert came on the TV (how quaint) showing a openly gay couple sharing some Dr Pepper during some romantic moment.

Am I supposed to:

1) Stop drinking Dr Pepper immediately in case people now think I might be gay like the handsome advert men
2) Stop drinking Dr Pepper as above, and loudly tell everyone that I've done so just so they know I'm not gay
3) Stop drinking Dr Pepper and film myself blowing up cans of the stuff to show the internet exactly how straight I am
4) Just not care about it and carry on enjoying the same great Dr Pepper taste (for now, bloody sweeteners)

 

[LostLegend]

For me it's about that key word detriment, do I object to seeing a trans person portrayed in a movie as a central character, or a female lead, or minority lead, person eithna disability etc, not at all if it fits the story and doesn't retract from it.

The last 3-5 years though has seen more and more occasions of it feeling forced into it.

Take the LoTR show, bought the IP, made it the most expensive show ever made, I know zero Tolkien fans who still watch the thing.

The trashed the world, trashed the professors lore all on order to make it reflect the modern world - why?
Are you seriously telling me that a Japanese guy can only identify with a story were he sees himself represented, same fur women or any other racial grouping etc.

On a personnel level I did find it offensive when you have middle earth now seeming to be filmed on location in New York or San Fran given the racial diversity displayed.

The marketing of the show doesn't hold back other on this being a driving force behind decisions, as the show creators were the ones constantly banging on about diversity. The first female black dwarf displayed on screen etc - why can't elves be Asian or Hispanic yada yada yada - the crowning piece was in one shot in Numeanor they have a lad as a warrior with downs Syndrome....

So you think the LotR TV series is bad not because of bad writing, directing or a greedy parent company trying to squeeze what they can from a franchise, but because of the inclusion of a few people of colour and women in certain roles?

 

[d34noj]

Cock ups happen in marketing. News at 11.

In the real world, InBev is doing reasonably well in a difficult market.

Because they changed tack.

Because of a cock up in marketing - correct. Because they chose Dylan Mulvaney - a gay man, pretending to be a trans woman for financial benefit, and the left lap it up.

‘My first day as a girl and I’ve already cried three times. I wrote a scathing email that I did not send, I ordered dresses online that I could not afford. And then, when someone asked how I was, I said I was fine when I wasn’t.’

So this summarises what a woman is then? Sounds remarkably like misogyny to me.

 

[Noisy noise annoys]

I’ve been practicing being ‘woke’ for a while now, I’m loving the reaction and fury it causes to the Gammons/patriots, I’m actually thinking of going full time in the new year.

This

 

[Noisy noise annoys]

Because they changed tack.

Because of a cock up in marketing - correct. Because they chose Dylan Mulvaney - a gay man, pretending to be a trans woman for financial benefit, and the left lap it up.

‘My first day as a girl and I’ve already cried three times. I wrote a scathing email that I did not send, I ordered dresses online that I could not afford. And then, when someone asked how I was, I said I was fine when I wasn’t.’

So this summarises what a woman is then? Sounds remarkably like misogyny to me.