“Architect Dan Meis, who is the Stadium Concept Design Guardian, wanted to create an intimacy” explains Parker Myers. “For football, we wanted to make sure that we had home-field advantage and that visiting teams felt intimidated like they do when it comes to [our old ground] Goodison. But that then works brilliantly for music, with people in the stands closer to the stage than they would be in other stadiums.”
The venue also boasts 5,000 premium seats with a “perfect” view of the stage that can be sold for “three or four times the price of what’s on the pitch”. Another bonus for promoters and concert productions is the ability to drive trucks into the north stand where the stage will be, enabling a fast load-in and load-out.
But the most surprising aspect of the Bramley-Moore Dock campus is the 17,000-capacity enclosed plaza in front of the stadium, which has the potential to host open-air concerts and festivals.
“Promoters could save up to six figures using this space,” claims Parker-Myers. “There’s no need to hire toilets or food vendors because the stadium concourse opens up right there, and the plaza’s outer wall means you can save on fencing and staffing.”