New Everton Owners: The Friedkin Group

[jerseytoffee]

https://inews.co.uk/sport/football/everton-friedkin-bold-transfer-plans-4244124

Inside Everton's Friedkin revolution - and their bold new transfer plans
The Toffees are close to agreeing record sponsorship deals with major recognised brands thanks to business savvy owners and a transformative new stadium

It is the behind-the-scenes battle that most Everton fans probably don’t know is taking place.

While David Moyes is targeting Europe in the first season of a new era, off the field the club is scrambling to secure a marquee sponsor to replace online casino Stake.

The rush follows new Premier League legislation banning gambling companies from front-of-shirt sponsorships, leaving about half of the top flight seeking new deals.

But the good news for Everton is that it coincides with an off-field revolution that they believe will fast-track their ambition to compete for trophies.

Thanks to the Friedkins’ commercial savvy and a transformative new stadium, the club is in advanced negotiations with major brands willing to pay record fees. A deal is understood to be close.


The Hill Dickinson Stadium, located at Bramley-Moore Dock, cost around £750m to build (Photo: Getty)
“You talk about the transformation of the football club, we’re seeing it with the brands that are taking conversations with us,” Everton’s chief partnerships officer Mark Rollings tells The i Paper.

“I believe we’ve got one of the best stories in the Premier League. You’re buying the next three, four, five years and imagine the journey you’re going to go on with this new stadium.

“That’s really cut through in the market and we’ve been able to have conversations with brands that honestly, I don’t think we’d have been able to previously before the Friedkins took over and we moved to the new stadium.”

All of this stuff matters because revenue is king for ambitious clubs in the coming years.

New financial fair play rules coming into force next season will allow clubs to spend up to 85 per cent of their revenue on “squad costs” – a catch-all term that includes transfer fees, player wages and agent fees.


Owners Dan Friedkin and his son Ryan are heavily involved in all aspects of the business (Photo: Getty)
That is a step change from profitability and sustainability rules, which dealt with profit and loss, and the change is viewed internally as a good thing for Everton.

This is largely down to the way the Friedkins – who have become personally involved in efforts to drive new partnerships for Everton – are now running the club.

“I can’t overplay the significance of the Friedkins,” Rollings says.

“What they’ve brought is clear strategic direction, vision, alignment, clarity and they’ve given us stability.

“The club hasn’t been a stable asset. It’s not a glamorous term but it’s really important when we’re talking about brands making a long-term commitment to the club.

“The way I talk about the Friedkins is they’re an ownership group founded on partnerships. Generations ago the partnership they struck with Toyota is the basis of what they have built.

“Our opportunity isn’t just Everton and the stadium, it’s also to be part of this massively connected, hugely impressive ownership group.”

What does all this mean for transfers? The Friedkins’ view is clear: every single penny banked through new sponsors will be invested back into the club.

Read Next
Everton are now an Arsenal tribute act – that should worry every football fan
Last summer the owners were still finding their feet but spent just over £100m on incomings.

With amortisation of transfers and vastly improved revenue streams taken into account, there is potentially scope to spend double that.

The i Paper understands next month’s accounts will include record commercial revenue figures.

Rollings says the Hill Dickinson Stadium has been a game-changer.

“It was a chance for us to reset what we stood for as a football club, a brand platform, reset commercially, reset the fees and investment we could command,” he explains.

A smart decision to create a family of founding partners for the Hill Dickinson Stadium – with companies like Pepsi and Budweiser partnering with Everton – has paid off and another tie-in with another multi-billion firm is to be announced within weeks.

There have been other benefits, too. The stadium is building a reputation as a new “go to” venue across multiple sports, with England rugby union and Lionesses World Cup qualifiers announced this week.

There are also ambitions to bring a major European club final – realistically the Europa League or Conference League – to the new venue.

Every revenue stream is being looked at. Everton want a training ground sponsor and the Friedkins are encouraging the club to tap not just the US market but also the Middle East, Oceania and Apec (Asia-Pacific) regions.

Globe-trotting joint men’s and women’s team pre-season tours are viewed as a possibility in the future.

“We’ve really only just scratched the surface,” Rollings says.

“The stadium is the launchpad for the club competing at the top end of the league and being really competitive again – I’m convinced by it.”

Very positive and looks like they're working hard to bring more money in to get the club challenging.

Amazing to think people want rid of TFG, they're going to help push us on but it won't happen in one season

 

[Makis]

Boo-hoo. We haven't spent a billion on new players and still haven't won a trophy. Fraudsters the lot.

 

[Drico]

Mark Douglas is, effectively, the Friedkins's house reporter. This is them conveying their agenda.

From what he writes, it would appear that a major shirt sponsor has been found. It would appear that they will spend up to 200m in the summer (they said they could have spent 150m, this, but fell short of that). So, the messaging is positive.

There is no doubt that these people have stabilised the club, refinanced it, and, basically, saved it. There is no doubt that they are massively successful business people. What is in doubt is their true ambition for the club: asset-flipping or gate-crashing the Sky Six? There was an awful lot of mentions of the word "stadium" in that article, and precious few of the team. This summer will definitively reveal their true intentions. We should remain cautiously hopeful.

 

[Tony’s Carp]

Mark Douglas is, effectively, the Friedkins's house reporter. This is them conveying their agenda.

From what he writes, it would appear that a major shirt sponsor has been found. It would appear that they will spend up to 200m in the summer (they said they could have spent 150m, this, but fell short of that). So, the messaging is positive.

There is no doubt that these people have stabilised the club, refinanced it, and, basically, saved it. There is no doubt that they are massively successful business people. What is in doubt is their true ambition for the club: asset-flipping or gate-crashing the Sky Six? There was an awful lot of mentions of the word "stadium" in that article, and precious few of the team. This summer will definitively reveal their true intentions. We should remain cautiously hopeful.

In fairness re the last point it is an interview with the chief partnerships officer, who would probably be speaking out of turn if he spoke about the team or the sporting ambitions.

 

[Connor]

https://inews.co.uk/sport/football/everton-friedkin-bold-transfer-plans-4244124

Inside Everton's Friedkin revolution - and their bold new transfer plans
The Toffees are close to agreeing record sponsorship deals with major recognised brands thanks to business savvy owners and a transformative new stadium

It is the behind-the-scenes battle that most Everton fans probably don’t know is taking place.

While David Moyes is targeting Europe in the first season of a new era, off the field the club is scrambling to secure a marquee sponsor to replace online casino Stake.

The rush follows new Premier League legislation banning gambling companies from front-of-shirt sponsorships, leaving about half of the top flight seeking new deals.

But the good news for Everton is that it coincides with an off-field revolution that they believe will fast-track their ambition to compete for trophies.

Thanks to the Friedkins’ commercial savvy and a transformative new stadium, the club is in advanced negotiations with major brands willing to pay record fees. A deal is understood to be close.


The Hill Dickinson Stadium, located at Bramley-Moore Dock, cost around £750m to build (Photo: Getty)
“You talk about the transformation of the football club, we’re seeing it with the brands that are taking conversations with us,” Everton’s chief partnerships officer Mark Rollings tells The i Paper.

“I believe we’ve got one of the best stories in the Premier League. You’re buying the next three, four, five years and imagine the journey you’re going to go on with this new stadium.

“That’s really cut through in the market and we’ve been able to have conversations with brands that honestly, I don’t think we’d have been able to previously before the Friedkins took over and we moved to the new stadium.”

All of this stuff matters because revenue is king for ambitious clubs in the coming years.

New financial fair play rules coming into force next season will allow clubs to spend up to 85 per cent of their revenue on “squad costs” – a catch-all term that includes transfer fees, player wages and agent fees.


Owners Dan Friedkin and his son Ryan are heavily involved in all aspects of the business (Photo: Getty)
That is a step change from profitability and sustainability rules, which dealt with profit and loss, and the change is viewed internally as a good thing for Everton.

This is largely down to the way the Friedkins – who have become personally involved in efforts to drive new partnerships for Everton – are now running the club.

“I can’t overplay the significance of the Friedkins,” Rollings says.

“What they’ve brought is clear strategic direction, vision, alignment, clarity and they’ve given us stability.

“The club hasn’t been a stable asset. It’s not a glamorous term but it’s really important when we’re talking about brands making a long-term commitment to the club.

“The way I talk about the Friedkins is they’re an ownership group founded on partnerships. Generations ago the partnership they struck with Toyota is the basis of what they have built.

“Our opportunity isn’t just Everton and the stadium, it’s also to be part of this massively connected, hugely impressive ownership group.”

What does all this mean for transfers? The Friedkins’ view is clear: every single penny banked through new sponsors will be invested back into the club.

Read Next
Everton are now an Arsenal tribute act – that should worry every football fan
Last summer the owners were still finding their feet but spent just over £100m on incomings.

With amortisation of transfers and vastly improved revenue streams taken into account, there is potentially scope to spend double that.

The i Paper understands next month’s accounts will include record commercial revenue figures.

Rollings says the Hill Dickinson Stadium has been a game-changer.

“It was a chance for us to reset what we stood for as a football club, a brand platform, reset commercially, reset the fees and investment we could command,” he explains.

A smart decision to create a family of founding partners for the Hill Dickinson Stadium – with companies like Pepsi and Budweiser partnering with Everton – has paid off and another tie-in with another multi-billion firm is to be announced within weeks.

There have been other benefits, too. The stadium is building a reputation as a new “go to” venue across multiple sports, with England rugby union and Lionesses World Cup qualifiers announced this week.

There are also ambitions to bring a major European club final – realistically the Europa League or Conference League – to the new venue.

Every revenue stream is being looked at. Everton want a training ground sponsor and the Friedkins are encouraging the club to tap not just the US market but also the Middle East, Oceania and Apec (Asia-Pacific) regions.

Globe-trotting joint men’s and women’s team pre-season tours are viewed as a possibility in the future.

“We’ve really only just scratched the surface,” Rollings says.

“The stadium is the launchpad for the club competing at the top end of the league and being really competitive again – I’m convinced by it.”

No one should trust this fella's reporting, by the way

He's gotten the square root of zero right about us

 

[Simon Buttle]

No one should trust this fella's reporting, by the way

He's gotten the square root of zero right about us

I thought he was TFG's media guy or is he just another blagger?

 

[Connor]

I thought he was TFG's media guy or is he just another blagger?

Supreme blagger

Transfer Rumour Post in thread 'Wilfried Gnonto'

July 18, 2024

Mark Douglas from i... @Connor has reliably informed me thatbhe's never got anything right in regards to us ever so therefore I'll never quote him again.

He's a very bald Geordie lover who, as he became a new name on the Everton reporting scene, was quickly taken in as a "OH OH HE KNOWS SOMETHING"

Go back and check his first calls, none of them are right:

Sign a winger on deadline day last summer - nope
Keane and Godfrey sold in January, with the latter going to Leeds - nope
El Bilal Traore (who remembers him) coming here - nope, went to Atalanta

• Connor

• 
• 

Post in thread 'Summer transfer window 2023'

July 11, 2023

MSIDouglas

• Connor

• 

Transfer Rumour Post in thread 'Moussa Dembele'

June 7, 2023

Would love it to happen but that bald idiot Mark Douglas has yet to get anything right

Like the Esk but without a podcast

• Connor

• 
• 

Transfer Rumour Post in thread 'Wilifred Gnonto'

July 11, 2023

Well that was fun while it lasted.

View attachment 217336

I loathe to trust Italian journos, but this Douglas fella has got the square root of zero correct about us yet

Really wish he’d stop getting air time off people

• Connor

• 

 

[blue to the bone]

Up the Savvy spending toffees

 

[ToffeeTim]

https://inews.co.uk/sport/football/everton-friedkin-bold-transfer-plans-4244124

Inside Everton's Friedkin revolution - and their bold new transfer plans
The Toffees are close to agreeing record sponsorship deals with major recognised brands thanks to business savvy owners and a transformative new stadium

It is the behind-the-scenes battle that most Everton fans probably don’t know is taking place.

While David Moyes is targeting Europe in the first season of a new era, off the field the club is scrambling to secure a marquee sponsor to replace online casino Stake.

The rush follows new Premier League legislation banning gambling companies from front-of-shirt sponsorships, leaving about half of the top flight seeking new deals.

But the good news for Everton is that it coincides with an off-field revolution that they believe will fast-track their ambition to compete for trophies.

Thanks to the Friedkins’ commercial savvy and a transformative new stadium, the club is in advanced negotiations with major brands willing to pay record fees. A deal is understood to be close.


The Hill Dickinson Stadium, located at Bramley-Moore Dock, cost around £750m to build (Photo: Getty)
“You talk about the transformation of the football club, we’re seeing it with the brands that are taking conversations with us,” Everton’s chief partnerships officer Mark Rollings tells The i Paper.

“I believe we’ve got one of the best stories in the Premier League. You’re buying the next three, four, five years and imagine the journey you’re going to go on with this new stadium.

“That’s really cut through in the market and we’ve been able to have conversations with brands that honestly, I don’t think we’d have been able to previously before the Friedkins took over and we moved to the new stadium.”

All of this stuff matters because revenue is king for ambitious clubs in the coming years.

New financial fair play rules coming into force next season will allow clubs to spend up to 85 per cent of their revenue on “squad costs” – a catch-all term that includes transfer fees, player wages and agent fees.


Owners Dan Friedkin and his son Ryan are heavily involved in all aspects of the business (Photo: Getty)
That is a step change from profitability and sustainability rules, which dealt with profit and loss, and the change is viewed internally as a good thing for Everton.

This is largely down to the way the Friedkins – who have become personally involved in efforts to drive new partnerships for Everton – are now running the club.

“I can’t overplay the significance of the Friedkins,” Rollings says.

“What they’ve brought is clear strategic direction, vision, alignment, clarity and they’ve given us stability.

“The club hasn’t been a stable asset. It’s not a glamorous term but it’s really important when we’re talking about brands making a long-term commitment to the club.

“The way I talk about the Friedkins is they’re an ownership group founded on partnerships. Generations ago the partnership they struck with Toyota is the basis of what they have built.

“Our opportunity isn’t just Everton and the stadium, it’s also to be part of this massively connected, hugely impressive ownership group.”

What does all this mean for transfers? The Friedkins’ view is clear: every single penny banked through new sponsors will be invested back into the club.

Read Next
Everton are now an Arsenal tribute act – that should worry every football fan
Last summer the owners were still finding their feet but spent just over £100m on incomings.

With amortisation of transfers and vastly improved revenue streams taken into account, there is potentially scope to spend double that.

The i Paper understands next month’s accounts will include record commercial revenue figures.

Rollings says the Hill Dickinson Stadium has been a game-changer.

“It was a chance for us to reset what we stood for as a football club, a brand platform, reset commercially, reset the fees and investment we could command,” he explains.

A smart decision to create a family of founding partners for the Hill Dickinson Stadium – with companies like Pepsi and Budweiser partnering with Everton – has paid off and another tie-in with another multi-billion firm is to be announced within weeks.

There have been other benefits, too. The stadium is building a reputation as a new “go to” venue across multiple sports, with England rugby union and Lionesses World Cup qualifiers announced this week.

There are also ambitions to bring a major European club final – realistically the Europa League or Conference League – to the new venue.

Every revenue stream is being looked at. Everton want a training ground sponsor and the Friedkins are encouraging the club to tap not just the US market but also the Middle East, Oceania and Apec (Asia-Pacific) regions.

Globe-trotting joint men’s and women’s team pre-season tours are viewed as a possibility in the future.

“We’ve really only just scratched the surface,” Rollings says.

“The stadium is the launchpad for the club competing at the top end of the league and being really competitive again – I’m convinced by it.”

Does this mean we might sign a right back ?

 

[Blobloblob985]

Exclusive! Team whose sponsorship deal is expiring, is negotiating for a new sponsor.
I swear these journos pick a new blatantly obvious thing to write about each week and call it an exclusive

 

[Drico]

Does this mean we might sign a right back ?

No, but it opens the door to new centre-halves that can play there...

 

[Lanolin]

No one should trust this fella's reporting, by the way

He's gotten the square root of zero right about us

I mean, he's interviewing a club employee on the record like.

 

[Connor]

I mean, he's interviewing a club employee on the record like.

He is, but he's still putting in lines that are fairly obvious or have no sourcing whatsoever.

"The Friedkins’ view is clear: every single penny banked through new sponsors will be invested back into the club." - is it? Have you got them saying that?

"The i Paper understands next month’s accounts will include record commercial revenue figures." - I'd hope so, given the new stadium and raft of new sponsors, thanks Mark

"There are also ambitions to bring a major European club final – realistically the Europa League or Conference League – to the new venue." - as per UEFA rules, we can only host those two finals. It's not big enough for the Champions League. We're in the running for the Europa League finals beyond 2028 - BBC Sport reported that about a year ago

"Every revenue stream is being looked at. Everton want a training ground sponsor and the Friedkins are encouraging the club to tap not just the US market but also the Middle East, Oceania and Apec (Asia-Pacific) regions." - Owners who have links to companies across the globe want to use those connections. More at 9

The fella is really not to be trusted. Never take him seriously, even when he is speaking directly to an employee.

 

[Lanolin]

He is, but he's still putting in lines that are fairly obvious or have no sourcing whatsoever.

"The Friedkins’ view is clear: every single penny banked through new sponsors will be invested back into the club." - is it? Have you got them saying that?

"The i Paper understands next month’s accounts will include record commercial revenue figures." - I'd hope so, given the new stadium and raft of new sponsors, thanks Mark

"There are also ambitions to bring a major European club final – realistically the Europa League or Conference League – to the new venue." - as per UEFA rules, we can only host those two finals. It's not big enough for the Champions League.

"Every revenue stream is being looked at. Everton want a training ground sponsor and the Friedkins are encouraging the club to tap not just the US market but also the Middle East, Oceania and Apec (Asia-Pacific) regions." - Owners who have links to companies across the globe want to use those connections. More at 9

The fella is really not to be trusted. Never take him seriously, even when he is speaking directly to an employee.

Yeah it's a fluff piece obviously, but nothing you've said there says we shouldn't trust his reporting. It seems fairly obvious he's a client journalist for TFG to be honest, obviously you have to take things that get said by people like that with a pinch of salt, but it's not like he's just making stuff up is it, he's quite literally quoting a senior figure from the club.

 

[allen]

“The way I talk about the Friedkins is they’re an ownership group founded on partnerships. Generations ago the partnership they struck with Toyota is the basis of what they have built.

I know we all know about Toyota, but I think it's interesting that our 'Chief Partnerships Officer' specifically namechecks them in a conversation about our next sponsor.

They still seem the primary candidate to me.