That the new commercial guy?
davek
Player Valuation: £150m
We are watching a true master in his prime here, keep up the good work Dave!NSNO1878EFC
Player Valuation: £5m
After multiple seasons of nearly getting relegated, I’m not surprised their aim is top 10 at the moment. What do you think it’s going to be? CL places? Title challengers?
Some of our fans are completely deluded as to what the team can achieve and how long it’s going to take.
MondayHater
Player Valuation: £8m
To be fair I honestly don’t care if they come or not.
As long as we keep moving forwards.
We could have been another big name struggling in the lower leagues the past few years. This year has been better and if it keeps improving great.
grandjoeblue
Player Valuation: £35m
On the news just seen that snoop dog apparently owns a few percent of Swansea and he's going to their game tonight. When will our owners bother turning up?
Drico
Player Valuation: £70m
They still haven't screeded the roof...
goldfinchmule
Player Valuation: £15m
The glass needs cleaning as well.
blueconverse
Player Valuation: £40m
Would this make them turn up?
Sh1t happens.
MikeyMike
Player Valuation: £1m
I admire the blind optimism of our fan base. This is the Premier League. Unless there is a radical change in the way it is financially structured, no team is going to make a long-term breakthrough into the Sky Club cartel. Villa are having their moment in the sun, Newcastle have spent hundreds of millions and are below us, West Ham even won a single trophy (more than we have done in decades) and are now more concerned with relegation than getting into the CL, ditto Crystal Palace.
It's an impossible dream. Not that we shouldn't dream, but I'm a realist. I'm getting on a bit now, the most I dream for is for us to be consistently entertaining to watch, to retain our PL status, and - be still my beating heart - perhaps win the League Cup or FA Cup or Europa Conference, or maybe even a couple of those trophies before I drop off me perch. Top 10? Fine, if we can be decent to watch and actually compete for one of the (admittedly lesser) trophies.
I couldn't care less if the owners turn up or not, but I would imagine my ambitions for us as a club generally align with theirs, except I'm not expecting to make money out of my connection with Everton.
It's an impossible dream. Not that we shouldn't dream, but I'm a realist. I'm getting on a bit now, the most I dream for is for us to be consistently entertaining to watch, to retain our PL status, and - be still my beating heart - perhaps win the League Cup or FA Cup or Europa Conference, or maybe even a couple of those trophies before I drop off me perch. Top 10? Fine, if we can be decent to watch and actually compete for one of the (admittedly lesser) trophies.
I couldn't care less if the owners turn up or not, but I would imagine my ambitions for us as a club generally align with theirs, except I'm not expecting to make money out of my connection with Everton.
Drico
Player Valuation: £70m
Your point about the cups is key. I don't enjoy Moyesball at all. It's reactive, conservative, agricultural, and outdated. But I won't slag him off for current league position (even if I think we will not finish top half). Where he has killed himself in my eyes is in the cups. He picked a shadow team in the League Cup, showing it (and fans' lingering hopes of glory) utter contempt. The capitulation in the FA Cup at home to Sunderland was a study in footballing incomptence. But if we accept we can never truly compete in the league (and we probably do), then we, as fans, can really only hope for two things: an attractive, entertaining side and cup glory. Right now, we have neither. Sure, people might say we couldn't expect to put together an attractive side at this point in the Friedkin era, but there was nothing structural stopping us getting past Wolves or Sunderland other than our own incompetence/lack of ambition.
If we cannot put an entertaining side on the pitch and if we cannot put that side out on the pitch with the intention of going as deep as reasonably possible in cups, then we are, basically, a tenant in a stadium management operation.
We might not be able to compete for the title again, but there is zero excuse to put up with corner routines straight out of a combine harvester.
https://inews.co.uk/sport/football/everton-friedkin-bold-transfer-plans-4244124
Inside Everton's Friedkin revolution - and their bold new transfer plans
The Toffees are close to agreeing record sponsorship deals with major recognised brands thanks to business savvy owners and a transformative new stadium
It is the behind-the-scenes battle that most Everton fans probably don’t know is taking place.
While David Moyes is targeting Europe in the first season of a new era, off the field the club is scrambling to secure a marquee sponsor to replace online casino Stake.
The rush follows new Premier League legislation banning gambling companies from front-of-shirt sponsorships, leaving about half of the top flight seeking new deals.
But the good news for Everton is that it coincides with an off-field revolution that they believe will fast-track their ambition to compete for trophies.
Thanks to the Friedkins’ commercial savvy and a transformative new stadium, the club is in advanced negotiations with major brands willing to pay record fees. A deal is understood to be close.
The Hill Dickinson Stadium, located at Bramley-Moore Dock, cost around £750m to build (Photo: Getty)
“You talk about the transformation of the football club, we’re seeing it with the brands that are taking conversations with us,” Everton’s chief partnerships officer Mark Rollings tells The i Paper.
“I believe we’ve got one of the best stories in the Premier League. You’re buying the next three, four, five years and imagine the journey you’re going to go on with this new stadium.
“That’s really cut through in the market and we’ve been able to have conversations with brands that honestly, I don’t think we’d have been able to previously before the Friedkins took over and we moved to the new stadium.”
All of this stuff matters because revenue is king for ambitious clubs in the coming years.
New financial fair play rules coming into force next season will allow clubs to spend up to 85 per cent of their revenue on “squad costs” – a catch-all term that includes transfer fees, player wages and agent fees.
Owners Dan Friedkin and his son Ryan are heavily involved in all aspects of the business (Photo: Getty)
That is a step change from profitability and sustainability rules, which dealt with profit and loss, and the change is viewed internally as a good thing for Everton.
This is largely down to the way the Friedkins – who have become personally involved in efforts to drive new partnerships for Everton – are now running the club.
“I can’t overplay the significance of the Friedkins,” Rollings says.
“What they’ve brought is clear strategic direction, vision, alignment, clarity and they’ve given us stability.
“The club hasn’t been a stable asset. It’s not a glamorous term but it’s really important when we’re talking about brands making a long-term commitment to the club.
“The way I talk about the Friedkins is they’re an ownership group founded on partnerships. Generations ago the partnership they struck with Toyota is the basis of what they have built.
“Our opportunity isn’t just Everton and the stadium, it’s also to be part of this massively connected, hugely impressive ownership group.”
What does all this mean for transfers? The Friedkins’ view is clear: every single penny banked through new sponsors will be invested back into the club.
Read Next
Everton are now an Arsenal tribute act – that should worry every football fan
Last summer the owners were still finding their feet but spent just over £100m on incomings.
With amortisation of transfers and vastly improved revenue streams taken into account, there is potentially scope to spend double that.
The i Paper understands next month’s accounts will include record commercial revenue figures.
Rollings says the Hill Dickinson Stadium has been a game-changer.
“It was a chance for us to reset what we stood for as a football club, a brand platform, reset commercially, reset the fees and investment we could command,” he explains.
A smart decision to create a family of founding partners for the Hill Dickinson Stadium – with companies like Pepsi and Budweiser partnering with Everton – has paid off and another tie-in with another multi-billion firm is to be announced within weeks.
There have been other benefits, too. The stadium is building a reputation as a new “go to” venue across multiple sports, with England rugby union and Lionesses World Cup qualifiers announced this week.
There are also ambitions to bring a major European club final – realistically the Europa League or Conference League – to the new venue.
Every revenue stream is being looked at. Everton want a training ground sponsor and the Friedkins are encouraging the club to tap not just the US market but also the Middle East, Oceania and Apec (Asia-Pacific) regions.
Globe-trotting joint men’s and women’s team pre-season tours are viewed as a possibility in the future.
“We’ve really only just scratched the surface,” Rollings says.
“The stadium is the launchpad for the club competing at the top end of the league and being really competitive again – I’m convinced by it.”
Inside Everton's Friedkin revolution - and their bold new transfer plans
The Toffees are close to agreeing record sponsorship deals with major recognised brands thanks to business savvy owners and a transformative new stadium
It is the behind-the-scenes battle that most Everton fans probably don’t know is taking place.
While David Moyes is targeting Europe in the first season of a new era, off the field the club is scrambling to secure a marquee sponsor to replace online casino Stake.
The rush follows new Premier League legislation banning gambling companies from front-of-shirt sponsorships, leaving about half of the top flight seeking new deals.
But the good news for Everton is that it coincides with an off-field revolution that they believe will fast-track their ambition to compete for trophies.
Thanks to the Friedkins’ commercial savvy and a transformative new stadium, the club is in advanced negotiations with major brands willing to pay record fees. A deal is understood to be close.
The Hill Dickinson Stadium, located at Bramley-Moore Dock, cost around £750m to build (Photo: Getty)
“You talk about the transformation of the football club, we’re seeing it with the brands that are taking conversations with us,” Everton’s chief partnerships officer Mark Rollings tells The i Paper.
“I believe we’ve got one of the best stories in the Premier League. You’re buying the next three, four, five years and imagine the journey you’re going to go on with this new stadium.
“That’s really cut through in the market and we’ve been able to have conversations with brands that honestly, I don’t think we’d have been able to previously before the Friedkins took over and we moved to the new stadium.”
All of this stuff matters because revenue is king for ambitious clubs in the coming years.
New financial fair play rules coming into force next season will allow clubs to spend up to 85 per cent of their revenue on “squad costs” – a catch-all term that includes transfer fees, player wages and agent fees.
Owners Dan Friedkin and his son Ryan are heavily involved in all aspects of the business (Photo: Getty)
That is a step change from profitability and sustainability rules, which dealt with profit and loss, and the change is viewed internally as a good thing for Everton.
This is largely down to the way the Friedkins – who have become personally involved in efforts to drive new partnerships for Everton – are now running the club.
“I can’t overplay the significance of the Friedkins,” Rollings says.
“What they’ve brought is clear strategic direction, vision, alignment, clarity and they’ve given us stability.
“The club hasn’t been a stable asset. It’s not a glamorous term but it’s really important when we’re talking about brands making a long-term commitment to the club.
“The way I talk about the Friedkins is they’re an ownership group founded on partnerships. Generations ago the partnership they struck with Toyota is the basis of what they have built.
“Our opportunity isn’t just Everton and the stadium, it’s also to be part of this massively connected, hugely impressive ownership group.”
What does all this mean for transfers? The Friedkins’ view is clear: every single penny banked through new sponsors will be invested back into the club.
Read Next
Everton are now an Arsenal tribute act – that should worry every football fan
Last summer the owners were still finding their feet but spent just over £100m on incomings.
With amortisation of transfers and vastly improved revenue streams taken into account, there is potentially scope to spend double that.
The i Paper understands next month’s accounts will include record commercial revenue figures.
Rollings says the Hill Dickinson Stadium has been a game-changer.
“It was a chance for us to reset what we stood for as a football club, a brand platform, reset commercially, reset the fees and investment we could command,” he explains.
A smart decision to create a family of founding partners for the Hill Dickinson Stadium – with companies like Pepsi and Budweiser partnering with Everton – has paid off and another tie-in with another multi-billion firm is to be announced within weeks.
There have been other benefits, too. The stadium is building a reputation as a new “go to” venue across multiple sports, with England rugby union and Lionesses World Cup qualifiers announced this week.
There are also ambitions to bring a major European club final – realistically the Europa League or Conference League – to the new venue.
Every revenue stream is being looked at. Everton want a training ground sponsor and the Friedkins are encouraging the club to tap not just the US market but also the Middle East, Oceania and Apec (Asia-Pacific) regions.
Globe-trotting joint men’s and women’s team pre-season tours are viewed as a possibility in the future.
“We’ve really only just scratched the surface,” Rollings says.
“The stadium is the launchpad for the club competing at the top end of the league and being really competitive again – I’m convinced by it.”
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