Me too. Think they are the least important on an actual crest. Most teams have a motto, it just doesn't feature on the badge. We could have NSNO on the collar or something. I personally would prefer EFC over Everton too.
I think at least two of the 6 elements have to go for the new crest to work. This is obviously what they did with the new badge, they just did it badly...
I think the principle behind the new one was OK, just the components were all slightly off. Crest was too fat, font on the Everton was wrong, Tower drawing was a bit childish, and the colour was several shades out.

