The question raised from the above is how we get these magical commercial deals? Other than the main shirt sponsor where perhaps there is a world where we might be able to increase it by 5 million per year if we are very good selling ourselves and the prospective sponsor is feeling generous that day.
Then we just need to find another 10 million to make up for the loss of the USM money just for Finch Farm per year. That's before we talk about the megafone money for the stadium, women's team and in the background of press conferences etc.
You only have so many 'elite' sponsors that are seen that make the most money, start getting more then the images have to shrink and you devalue each contract. You also have brand awareness through attachment where we may have no visible sign our end except maybe a rolling advert on the hoardings, but they can put in magazine their advert and say sponsor of Everton etc. but we don't have the world wide following that make brands fall over themselves to get attached to us as they would say for Manchester Utd.
Bottom line is no matter how good a new owner is commercially we would be worse off than where we were under Moshiri.
Nailed it.
There isn’t a huge untapped well of companies that want to throw money at a bottom half club (currently not enjoying the best PR). Nor are there millions of sleeping Evertonians all over the world that can be easily coerced into spending with the club, or subscribing to new tiered memberships etc
We should manage to lock in slightly higher revenues with better commercial partners, which would then give more consistent, reliable income over longer periods. But there is so little scope for “they will come in, increase commercial revenue, coz that’s what these types do.”
The money sloshing round the middle levels of the PL are from TV, which you can’t affect, and player flipping or development/sale, which we are shocking at. This would take seasons to turn around, bar the odd blip like Gordon.
No matter how bad the current shower are at this sort of thing, if someone found/created a new revenue stream Mosh and his cronies never spotted, it would probably only pay
Michael Keane’s salary for 6 months. A high performing prestige motor dealership employing 50+ people slapped in the centre circle of BMD wouldn’t make enough to pay Tom Davies. That’s how stupid football costs have become.
