Nailed it.
There isn’t a huge untapped well of companies that want to throw money at a bottom half club (currently not enjoying the best PR). Nor are there millions of sleeping Evertonians all over the world that can be easily coerced into spending with the club, or subscribing to new tiered memberships etc
We should manage to lock in slightly higher revenues with better commercial partners, which would then give more consistent, reliable income over longer periods. But there is so little scope for “they will come in, increase commercial revenue, coz that’s what these types do.”
The money sloshing round the middle levels of the PL are from TV, which you can’t affect, and player flipping or development/sale, which we are shocking at. This would take seasons to turn around, bar the odd blip like Gordon.
No matter how bad the current shower are at this sort of thing, if someone found/created a new revenue stream Mosh and his cronies never spotted, it would probably only pay Michael Keane’s salary for 6 months. A high performing prestige motor dealership employing 50+ people slapped in the centre circle of BMD wouldn’t make enough to pay Tom Davies. That’s how stupid football costs have become.