Armel
Player Valuation: £15m
Was very surprised to see Marseille switch to Puma and Anderlecht go to Joma of all companies. Another two clubs who always have nice kits.
Two reasons: 1) Joma made a substantially better financial offer. 2) Fans weren't happy with the previous away kits (pink and salmon colour; apparently they did sell very well but match going fans are not keen). Adidas doesn't offer a lot of customization options, they largely decide for themselves apparently. Joma has promised full input for the fans. Their Sampdoria kit is nice, so hopefully they do a good job.