To add to that, it may sound trivial, but remember the facebook flag changing for terrorist attacks, lots of German and French especially all over the shop, strangely any country that was a bit different that had such an attack or who wasn't an ally, the very same people - nah - not important enough, not their concern, don't need to show the outrage at Russian students being blown up, or of Turkish civilians or any other country of the many that have suffered.
that in a nutshell
Off topic, but tied in to the wilful blindness of the West, is the blind eyes turned by Western nations to the persecution of homosexuals outside of the West - including kidnap, torture and in extreme murder.
Not our problem.