Not only have you got to have virtually unlimited funds to make the leap into the challenging group but also the will to spend it.
Only Roman and Mansoor have fitted that bill our guys are of the Randy Lerner, Hicks and Gilette, Venkys, Mike Ashley type who spend more than previous regimes but ultimately realise they've bitten off more than they can chew and understandably become more cautious.
Then comes the real danger.
The euphoria surrounding the prayed for financial saviour gives way to despair as the drip, drip effect of continuous cock ups unerringly points to another false dawn. The faithful lash out at all and sundry fuelling desperation both on and off the pitch and the corrosion of unfulfilled ambition burns it's way through the club like a nuclear spillage .
Calls for Moyes and the stable days of non ambition are understandable everyone knew where and when we would lose and challenging for silverware wasn't even up for discussion but the delusion it might happen made the endless excuses palatable.
Not for me mind