Dave, I've answered every single point you've raised - but I'll do it again:
"The "great platform" you mention was Moyes' legacy" - 2 minutes 40 seconds, Martinez words not mine.
"Was he remotely ever being shuffled to the exit for failing to land the CL spots on a regular basis?" Ambitions were lower, the glass ceiling was wholly intact and the squad of a lower quality than we currently have. The Board had no ambition other than 40 points -something I have spoken about in the past and has been acknowledged on national media.
"Martinez progression" - yes in the first year, no in the second year (benefit of the doubt was given as 2nd year syndrome), no in the third year (poor results, lack of tactical progression and ability to change course of games)
"Squad" please re-read my earlier comments - good enough for CL qualification this year but to maintain relative position and progress as described needs significant restructuring.
"The opposite case can more persuasively made that the churn is a result of many teams now being capable of mounting a challenge for top four places in the new financial reality, which has occurred in tandem with loss of form amongst the usual cash doped elite" How you can justify this current squad at Everton not being in the mix is frankly beyond me when you see the achievements of Leicester, Spurs and West Ham this season, unless of course you want to acknowledge the role of their respective managers and ours.
"But it's worse than that, it's an attempt to upshift the stakes" Yes, and under Moshiri ambitions will be higher. As I stated earlier, if Martinez cannot compete in the current environment how can he compete in an even higher expectation environment - simply he can't. I make no apologies for suggesting the demands on the management team in the future are going to be higher than currently. That's why Moshiri has invested in the club to progress us - and there's no evidence whatsoever that Martinez is the man to achieve that and as a result he needs replacing.
As I said I don't expect you to agree but there's a huge amount of logic behind my view of what's about to happen, and Martinez in failing current expectations has no hope of succeeding in a higher expectation environment even with better players - had he advanced with the current improved squad there would be a case, but he hasn't and there's nothing to suggest he would do so in the future, therefore he has to go.