What would you have liked him to say?
"I apologise unreservedly to all the fans. We had a great season last year and expected to push on this season. However, because of (certain members of the squad causing disruption / we bought into our own hype / tactics weren't good enough / whatever reason) we didn't get anywhere near to achieving our goals. We're really hurt and, more importantly, so are the fans. We absolutely understand the amount of support we get from them and can never apologise enough for such a pathetic season, but we'll try to start making it right by aiming to win every game from this point onwards until the end of the season. Then, once the summer comes around, Martinez will make some good additions to our squad and our goal will be to qualify for the Champions League. We'll have our heads set firmly on doing just that and we will be giving it 100%. We will finish in the top four."
I'd like it if he said that.