Nails it.
It's like Denise - I'm sure a lovely person, has done well in various roles, haven't really got a bad word to say about here... but she was promoted from within to CEO when for me that's a role you scour the world for the best candidate. I don't think you promote from within for a role like that ever.
Her bio on the site says it all: "It’s also important to me that we make our progress in the right way - in the ‘Everton way’" - that's right, we can't just make progress, it has to be done in the 'Everton Way' - the same way were James McCarthy is family and we overpay a bunch of beauts to laze around on the pitch for years on end.
There's no ruthless streak, and from top to bottom the club screams incompetence.
And that's why it really wouldn't surprise me if Duncan Ferguson - a hero of mine but the very embodiment of the 'Everton Way' gravy train, too comfortable at the club - will get the role. I hope he doesn't, but it really, really wouldn't surprise me.