I don't really know pure road stuff. Do you like cup and cone hubs? I do not, as I find the adjustment a ball ache, but some folk love them. That basically determines if you get a shimano wheelset or not. Then a decision on whether you want tubeless tyres will influence the rim, although perhaps most take a tubeless tyre these days.
Tubeless on the roady seems to divide opinion - it's a no brainer for me but I've been on it for beards off road, and the sort of urban commuting I do picks up a lot of punctures. But out on the country lanes some guys say they do 1000s of km between punctures so there's not a pressing need to change.
Hunt are good value for wheels. They're sort of middlemen who just save you ordering from China direct, but their stuff is good.