Is it though?
You're a manager and you've just signed on with a foreign club. You have two "media darling" players. One is a well-liked and talented footballer, but doesn't get too much media attention because he's also a foreigner. The other is not only a member of the domestic national team (and everything that entails), but is also beloved by the fans as well. Neither of them, though, really fit well into your new planned system.
One of the richest clubs on the planet wants both. They make an [insulting] offer. Refuse very publicly and negatively. Take control of the bargaining. In the end, sell them only the well-liked foreign player (don't want to anger the fans too much this early), and wait for the other darling to "prove" that he just isn't as effective in the new system.
Now comes January. Negotiate the offer with super-rich club again, now that the aforementioned club is desperate and is ready to spend big. You're now less likely to get blowback from the supporters now that your other darling has a limited highlight roll.
End result? You had to wait a few months, but you now even more money than you would have otherwise to rebuild the club in your image, and the natives/Evertonians aren't even that arsed about it.
