bring the ghost on
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Both. They are appealing to different audiences, so they are effective in different ways.
Well, we're not going to agree, but I struggle to believe that you genuinely think left-wing print media (Stewart Lee articles, to cite your example) is as effective in influencing election results as sensationalist headlines in the S*n and Daily Mail.
But the common theme is that they are appealing to a pre-set audience - 99% of people who read or view said material already have their views defined to such a degree that they want to read the editorial spin that paper has in the first place. Otherwise they would not be there.
Again, I can't agree with you here. People do choose their newspapers based on what they want to read and how it backs up their own views, but you're granting a lot of people with too much political persuasion if you think that they have made their minds up on which way to vote before they are bombarded with the nonsense they get shoved down their throats when they read the average red-top.
Do you think that when Murdoch backed Labour in 1997, they lost a lot of readers? No. It is the newspapers, rather than the consumers, who are the trendsetters.
