I think you are right in a way mate. It's a big voter turn off at least I am hoping it is.
This social care issue really targets Tory voters and I think is a big own goal couple that with the triple lock being removed I think they have shot themselves in the foot!
Seems an odd battle ground to choose.
Like in the town where I have lived, on and off, for 45 years, I remember 2 old folks homes back then.
Now, I deliver to 8. Plus tons of elderly folk in dock side apartments, most having downsized from big places in Portishead, and Bristol.
In about 10 years, maybe less, I reckon they will mostly be affordable flats for youngsters.
Its a bubble, (baby boomers), that have impacted on every aspect of society since about 1955. (They were the very first teenagers for example, except they wernt, obviously, but the first to have a sizeable disposable income.
edit. As an example of maybe the high water mark being reached, a development for another 180 flat block has been shelved by the developers; reason, low demand.....