Surely given the age of the squaad the next 2 years are pivotal. I cant see Felli staying more than 1 year if we dont win something or get into Europe. Baines too. The end is nigh for Pip and Hibbo, Distin, and even Pienaar and Osman don't have long. Howard may go 3-4 more years but looking long term we have a major rebuild coming up in 2 years so the strategy could be either to start the rebuild now - after all 7th is not something we aspire to repeat - OR - go for a short term winning team with the gamble that the extra cash from winning stuff , Europe Etc and the kudos brings new players in and ups the value of the existing fogeys for re-employment in China,UAE or USA. I personally would go for the latter and Moyles might if he is thinking of his next gig. However knwoing dithering davey he will land somewhere inbetween the 2 strategies and end up with bugger-all!