There is an assumption that voters who are undecided between Labour and the Tories must logically want policies that fall in the exact centre-point between the two, along some sort of imaginary economic and social spectrum.
This is wrong.
The people who will decide this election live in Wales, the North, and the Midlands. They are cynical about politics, and distrust exactly the sort of candidate which people who believe my first sentence think would be a magical solution to all that ails Labour.
And they are not wrong to do so.
The election will not hinge on which party can better present that which Laura Kuenssberg deems 'moderate', but on which party better captures this very much justified sense of disaffection.
It will come down to whether or not the Tories' Brexit-based performative assault on the status quo proves more resonant and persuasive than Labour's social and economic justice-based assault on the status quo.
Running candidates who try to maintain an imagined, performative centre will end in disaster, as every election in nearly every Western country in the last few years consistently demonstrates.