really
Well not really mate. Facebook was convinced I was a Mexican immigrant who owned a gym and had kids. The validity of the data provided was absolutely atrocious.
Really? What have you been up to...
Seriously the way the algorithims work, the way the systems work which the data are sourced from (have a good look at twitter for eg), the way the data is used and targeted, is astonishingly scary, and with each byte the algorithms learn more and more, the methods used more more invasive.
The collection of data going on at the moment to determine efficacy of that data on the election would make you whirl and hurl.
If you think you have your own mind and thoughts and communicate that to those around you, at least consider the tight constraints/parameters of the conversations we have about things discussed and not discussed leading up to the election.
Or just consider, imagine yourself in isolation for a long while
Locked in a cell, no contact with anyone else.
How long would it take to lose your sanity.
Now walk outside and try and gain back your sanity. How do you go about that.
We have a common discourse we all attach ourselves to no matter the way you position ourselves within that discourse,
otherwise we become disorientated socially.
What we are talking about now is the discourse being a lest contested realm and one becoming more and more tightly constrained (in the interests of those that hold power - namely those that own the capital/wealth which they are trying to protect at all costs and accumulate more of)
The production of data and use of algorithims to use that information has made that happen.
Its why the ownership of data is just as important now as the ownership of traditional resources..