The appalling communication skills of Everton FC

[APN_EFC]

The communication of overall strategy is an ongoing disgrace at this club. We see it on display now with the managerial situation. It's been a disgrace for years and its got no better under Moshiri. The club seem to think it ticks a box by meeting up with a hand picked group of poodles called The Everton Forum and the small shareholders association every blue moon.

What has gotten worse under this new ownership regime, though, is their use of intermediaries who have little or no direct relationship with the club to dose out bits of message for them:

The stadium: the communication we "rely" on for that are an American stadium designer who may or may not get the job of designing a new stadium should it ever happen, and from a local mayor who appears just to like the sound of his own voice. The promised key principles document of a few months back? It's delayed for what reason? We dont know...they wont tell us. They wont tell us because they see no value in telling us. It just adds complication for them, so they keep us in the dark. Then they and their dwindling band of supporters wonder why many of us are sceptical about the whole project.

Now we have the managerial situation: an utter shambles from a PR point of view. The last thing we heard on the subject was a message handed to us via SSN stating basically "dont hold your breath on an announcement". Nothing from Everton. We, three weeks to the day that Koeman was sacked, have been given no further information. We're presently just shy of a relegation place and knocked out of two cups already with European qualification for next season pretty much beyond us, and we dont even know if the man they slotted in for four games is taking us on or whether a new manager is under consideration.

I doubt there's any other club that would treat its fans this way. It's a disgrace of an organisation at the top - an utter midden of a club for communication.

I think this is related to the overall business management of the club. We are unfortunately a little bit slow to embrace the reality that we have to be commercially smart, and that's why we are perhaps the only top club (ok top outside of the top 6) who don't have a proper upgraded or new stadium.

I wrote this somewhere else but I think there are other improvements I would love to see the club taking advantage of. Our unique nature - a 'family-friendly, local grassroots, 'authentic', promote our own' type of club - whatever all that means - does not have to be lost. In fact, in the new PL era where we are getting fans all the time, we can position ourselves as the only genuine authentic club, the only club who supports local british talent, has a fighting spirit, punches above its weight, has a good young squad, with some great senior pros, and yet we have these great 'relationships' with people like Arteta, Cahill, Niasse, ..all these international players who just get loved by the fans. Whatever it is, there's a lot to sell about Everton without us losing our identity.

However :
- We don't capitalise on promotional or financial opportunities enough. Whether or not he was a good goalkeeper, Tim Howard is a super popular player and loyal to Everton. We didn't capitalise on possible USA promotion enough during his time with us. Are we really promoting Rooney as a player with us - although he messed up a lot with his image
- Commercial tie ups with us seem to be with B grade companies and brands. Angry Birds is huge, though a bit weird, but SportPesa?! must be rich, but is it modern enough and responsible as a big company to tie up with a betting firm? We don't have the finger on the pulse there because it's not good for our image I think.
-Backroom staff - have we got proper technicians and coaches who are good at sports science, physio, tactics ,talent spotting. What is Steve Walsh's role?
- Line Management of football staff - who is really holding the manager to account. you could have changed Koeman with some tough line management, and direction, rather than apparently leaving the whole thing to him.

Communication yes is definitely a bit old fashioned and eccentric now, with Moshiri, and it seems as though we are not ruthless at all and this is coming through in our performance

 

[davek]

Wasn't Unsworth given " a run of games".

Quite clever by the board me thinks.

No definitive amount of time given, which covers their bottoms, while they dilly dally around chasing unobtainable managers, and also saving the club a huge amount in wages that they would have had to pay any replacement for Koeman.

They are probably saving up for a striker in January. Or funding Walsh's second European tour in 4 months.

Clever until it becomes a PR own goal. Which is what we've reached now.

 

[yakublue]

Clever until it becomes a PR own goal. Which is what we've reached now.

Where's the PR own goal?

 

[davek]

I think this is related to the overall business management of the club. We are unfortunately a little bit slow to embrace the reality that we have to be commercially smart, and that's why we are perhaps the only top club (ok top outside of the top 6) who don't have a proper upgraded or new stadium.

I wrote this somewhere else but I think there are other improvements I would love to see the club taking advantage of. Our unique nature - a 'family-friendly, local grassroots, 'authentic', promote our own' type of club - whatever all that means - does not have to be lost. In fact, in the new PL era where we are getting fans all the time, we can position ourselves as the only genuine authentic club, the only club who supports local british talent, has a fighting spirit, punches above its weight, has a good young squad, with some great senior pros, and yet we have these great 'relationships' with people like Arteta, Cahill, Niasse, ..all these international players who just get loved by the fans. Whatever it is, there's a lot to sell about Everton without us losing our identity.

However :
- We don't capitalise on promotional or financial opportunities enough. Whether or not he was a good goalkeeper, Tim Howard is a super popular player and loyal to Everton. We didn't capitalise on possible USA promotion enough during his time with us. Are we really promoting Rooney as a player with us - although he messed up a lot with his image
- Commercial tie ups with us seem to be with B grade companies and brands. Angry Birds is huge, though a bit weird, but SportPesa?! must be rich, but is it modern enough and responsible as a big company to tie up with a betting firm? We don't have the finger on the pulse there because it's not good for our image I think.
-Backroom staff - have we got proper technicians and coaches who are good at sports science, physio, tactics ,talent spotting. What is Steve Walsh's role?
- Line Management of football staff - who is really holding the manager to account. you could have changed Koeman with some tough line management, and direction, rather than apparently leaving the whole thing to him.

Communication yes is definitely a bit old fashioned and eccentric now, with Moshiri, and it seems as though we are not ruthless at all and this is coming through in our performance

The club does things ad hoc. A crisis erupts over the manager? Kick it into the long grass and get friendly media people to spin it as a diligent search for excellence.

By the way, the club does position itself in that homespun manner. It's just clueless how to make it pay commercially....and THAT is because all eggs have been in the stadium basket for decades now. They all (Moshiri included) chant the mantra of a facility led financial recovery to the elite. It's a chimera. It wont do that in any case, and it;s just a convenient excuse not to get down to the hard work of selling this club and getting professionals in who can cut deals worthy of our position (or our usual position) in the pecking order.

 

[davek]

Where's the PR own goal?

Have a look at the new manager thread on this very forum.

 

[yakublue]

Have a look at the new manager thread on this very forum.

Nah that's not a PR own goal mate. I know you're acting the comms expert today but you haven't got a clue what you're talking about.

 

[Prevenger17]

The club does things ad hoc. A crisis erupts over the manager? Kick it into the long grass and get friendly media people to spin it as a diligent search for excellence.

It could be a diligent search for excellence.

 

[People75]

Given the state the club is in, it would be nice, to hear from the board, that the ball is still rolling, since we seen people taken absense, during times of importance.

What is going on? No one knows. I for one would like to be updated. Or would it be more fair, to let is take it's own course, just to please the board? I think as the current situation is, we are intitled to be updated.

 

[Goat]

Given the state the club is in, it would be nice, to hear from the board, that the ball is still rolling, since we seen people taken absense, during times of importance.

What is going on? No one knows. I for one would like to be updated. Or would it be more fair, to let is take it's own course, just to please the board? I think as the current situation is, we are intitled to be updated.

Here we go, the sense of entitlement in 2017.

As a fan heres what you are entitled to :




Yep, ALL of that.

You say you dont know whats going on, well im not Everton, but let me tell you whats going on.

We sacked our Manager, we currently have a temp Manager, his name is David Unsworth, his last role at the club was the U23 Manager, he is a former player, he will be taking charge on a temp basis until we appoint a new more perma Manager.

I will update with more news when there is any to give.

 

[roydo]

Given the state the club is in, it would be nice, to hear from the board, that the ball is still rolling, since we seen people taken absense, during times of importance.

What is going on? No one knows. I for one would like to be updated. Or would it be more fair, to let is take it's own course, just to please the board? I think as the current situation is, we are intitled to be updated.

Updated on what exactly? Its obvious we are looking for a new manager, so what do you want? A blow by blow account of every chat with agents/clubs/managers we have, who has turned us down, who we have written off, until we end up with some useless lump?

Cos that ^^^^^ actually never, ever happens at any football club, anywhere.

 

[Agent Blue]

what do you think on schneiderlin though?

ARSE

 

[yakublue]

Given the state the club is in, it would be nice, to hear from the board, that the ball is still rolling, since we seen people taken absense, during times of importance.

What is going on? No one knows. I for one would like to be updated. Or would it be more fair, to let is take it's own course, just to please the board? I think as the current situation is, we are intitled to be updated.

Even if this were true it doesn't merit the comments in this thread. Maybe it would be nice to have an update from the club, but it isn't the reason fans are unhappy right now and it wouldn't fix any of our problems.

 

[orly]

Updated on what exactly? Its obvious we are looking for a new manager, so what do you want? A blow by blow account of every chat with agents/clubs/managers we have, who has turned us down, who we have written off, until we end up with some useless lump?

Cos that ^^^^^ actually never, ever happens at any football club, anywhere.

And what an update that would be

 

[People75]

Updated on what exactly? Its obvious we are looking for a new manager, so what do you want? A blow by blow account of every chat with agents/clubs/managers we have, who has turned us down, who we have written off, until we end up with some useless lump?

Cos that ^^^^^ actually never, ever happens at any football club, anywhere.

Ok, soo it's wishfull thinking. Only thing to do then, is to observe the way things are conducted. Or not conducted, if you like.

Perhaps, the news of a new manager, would be in place

 

[roydo]

Ok, soo it's wishfull thinking. Only thing to do then, is to observe the way things are conducted. Or not conducted, if you like.

Perhaps, the news of a new manager, would be in place

Pretty much mate.