Agreed on the whole but in re-branding the competition, UEFA will market the Europa League centrally as they already do with the Champions League. By taking control of television rights, advertising it may provide more prize money and a greater share of the income for the clubs on the whole.
Currently clubs can arrange their own television deals up to the semi-final stage.
Last season the Champions League raised £468 million through central bargaining which was shared among the competitors, while the UEFA Cup brought in only £32 million through local/individual bargaining.
Have to say i like the format with twelve groups of four with two teams qualifying for the knock-out stage, where they will be joined by the clubs finishing third in the Champions League. Makes for some tastey games