I wonder if the club will decide to release more season tickets next season? Clearly, they can't sell them on a match-by-match basis, so they'd be better off having more season ticket holders so even if they don't turn up for some of the games, the club still gets the money. I know there's a maximum clubs are allowed to issue, but I'm not sure if we've got to that point. The usual thinking is that the one-off fan spends more money at the ground, but if you're not getting many one-off fans, it's a loss not a gain.
I mean, if they're claiming there was over 50,000 at the Bournemouth game, then they're clearing counting all the empty season-ticket seats.