Disappointed in all three, especially after seeing some of the excellent fan-made designs posted on here.
For me the only choice is option 1, as it at least looks like what we think about when we think about Everton. Number 2 is a shocker.
I don't think number 3 is awful, but I reckon it's a shame they didn't try to provide an option without a shield - just for something different. I understand that the majority of consultation responses said they wanted to keep the shield, but my understanding was that meant they liked the current shield - so why propose a third shield based option instead of something totally different? I know some people will say the shield is necessary to ensure elements of the badge aren't missed off, but I'm sure this could have been achieved without a shield (like in the Jester design that was posted on here, with all the elements encompassed in one large laurel).
One thing I don't think anyone else has mentioned - it really annoys me that the first E in Everton is capitalised. Don't get me wrong, I'm not a designer or anything, but instinctively I think it would look a lot more professional to have all of the letters be the same size, i.e. EVERTON vs Everton. I notice they haven't written 'Nil satis nisi optimum', or 'Nil Satis Nisi Optimum' - so why must they write Everton in sentence case?!
Finally, I know it won't happen, but I'd like to see the club include a fourth option in the poll so that fans could say that they don't think any of the three are up to standard. Or (if they were feeling really brave) include the old badge, or even a couple of the very good fan-made designs in the poll alongside these ones. As others have said, for many people the club is forcing them to choose what they think is the 'least worst' option.
I know the response will be to say that the options arose from consultation, but as many people have already said, finding out which elements fans want in a badge isn't enough - you've then got to do some hard work to pull them all together into a crest that actually looks good. For me, they've just contented themselves knowing that they've included all the most popular elements, safe in the knowledge they can point to the consultation process in their defence.
Sorry for the essay.