Changes to UEFA Cup
Karl-Heinze Rummenigge, the Chairman of the European Club Association, indicated that this was an effort to revitalise the UEFA Cup which in recent years has taken second place to the more lucrative and high profile Champions League competition. In re-branding the competition, UEFA will market the Europa League centrally as they already do with the Champions League. By taking control of television rights and advertising UEFA hope to provide more prize money for the winners and a greater share of the income for the clubs taking part. Currently the participating clubs can arrange their own television deals up to the semi-final stage. The additional funding available should make the competition more attractive to the clubs.
Last season the Champions League raised £468 million which was shared among the competitors while the UEFA Cup brought in only £32 million.