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I actually agree with you. I think it's trite (ironically an accusation you recently threw at me) as are many of the "cards" used by the Remain side. It's a phrase I have used occasionally but usually only when I'm responding to somebody who also used it.Or the project fear card
I actually have no problem with the Govt taking sides here. If they believe remain was best for the country then I see no reason why they shouldn't support it. Likewise I had no issue with big corporations advising their workforce to vote remain if they felt staying in the EU would benefit their company.
But there's no doubt that the govt did over exaggerate some of the downsides of leaving the EU, which for all intents and purposes amounts to scare mongering. To a degree I'm happy to turn a blind eye to this because it was so obvious that people with any sense would just ignore it. Similar to the lies coming out of the Leave campaign.
But the Govt must have spent a lot of money on their remain campaign. I think this money would have been spent more fairly had they published a brochure which explained the potential benefits AND pitfalls of both leaving the EU and remaining. Had they done so and stayed broadly impartial in the whole lead up to the referendum, it would have ensured that people were given enough information to make their own minds up. Maybe even ended up with different result.