OnlyBlueWillDo
Player Valuation: £35m
The Leave campaign just got an edge from it, they were slightly ahead of the curve compared to the remain side, if the remain campaign had the same option they would have used it, Mercer offered the services of AggregateIQ to Farage during the Brexit campaign, the same services used in getting Trump elected, Arron Banks the main donar in the Leave.EU campaign used Cambridge Analytica to target voters.No doubt , interesting how we interpret that depending on our view I suppose . Having not seen it I find the idea troubling she saw it as visionary, it’s looking at things through the Brexit microscope again I suppose .
It's game changing for politics from here on in, similar methods will be used by both sides in any vote involving the public from here on in.