Current Affairs Culture wars & The rise of grifting

[twoblue]

The reason people on one side are shocked is that the company appears to have pivoted from their historical image -- think James Bond type ownership -- to something completely different.

They needed to do something due to awful sales for a few years (since they actually brought in a number of the same marketing people doing the rebrand).

The man in charge of the campaign is a Gay big time promoter of LGBT awareness which of course is hugely different from a Jaguar owner (James Bond wannabee). He's setup 15 DEI discussion groups which has led him in this rebranding direction using 800 people under him

Existing customers are offended, just as many Evertonians would be if the club became a pro Trump satellite.

Theyve basically stabbed their client base & willingly destoyed their history in one go.

The history of Jaguar and the brand was the main reason they sold any cars -- theyre known to be unreliable.



It would have been a genius move to do this and then keep throwing out this weird ads until a sudden car launch and it being clear that this was a joke.

From a marketing / sales perspective theyve said they wont be launching any new cars for the forseeable future while they adjust to their full EV line (only selling EVs now).

They said they would only be selling second hand cars for a year and old stock. But how will they generate revenue from this when theyve just laughed at their existing customer base?

So they have:
1: Destroyed their existing customer base
2: Destroyed their 12month revenue projections
3: Launched a rebrand without having anything new to show / sell

If they've got 800 people internally to do a rebrand under this 1 guy then it sounds like they should have done alot of cost cutting. Also fired him and his team as their sales have tanked since he joined.

Its a hugely bullish move for EVs which i read will be the ONLY (?) cars sold in the UK in 2030? Is that true, seems mad.

Sounds like you have inside track on that marketing dept

 

[Bruce Wayne]

Sounds like you have inside track on that marketing dept

He watched Mad Men once.

 

[Xizor]

I've noticed a few right-wing culture war YT video recommendations come up recently, which is odd because I don't really tend to watch much political stuff on there - a few LBC highlights if the thumbnail convinces me and Jonathan Pie usually (couldn't bring myself to watch the Trump one the other week).

So when these do pop up in my feed they stick out like a sore thumb, content from talking heads channels such as 'British Thought Leaders' (scroll down a bit and Grifting Rev Calvin is on there), and also some hugely low-effort AI stuff pretending to be breaking news but basically just a disembodied voice talking over still images of Starmer, Clarkson etc and making up stuff about how on the ropes the government is.

From the total amount of views I don't imagine these specific channels are reaching that many people, but I assume there are many, many more being pushed by the algorithms into people's feeds, colouring how they perceive the political landscape if they're not also actually reading legit newspapers etc.

Anyway something popped up the other day, some ex-BBC guy nobly fighting back against the Wokes I guess by interviewing various people, in this case arch-trans-botherer Graham Linehan. From the thumbnail he was 'railing' against liberal comedians that secretly believe the same things he does but have to keep their own opinions hidden to not get cancelled, because if they lose the 'student audience' they rely on then their careers are over.

All the comedians he named were at least in their mid-50s and some in their 60s. I don't know any young people, are students really funding the careers of middle-aged 90s comedians? One he called out was Stewart Lee, I actually went to see him recently and can confidently report that the mostly-male crowd sported a wide range of grey to bald heads in the rows in front of me.

Anyway, feel free not to go and look for this stuff yourself, no sense giving them exposure. I block the channels from my own feed as I find them, dunno whether that makes a difference stopping them being pushed out, likely not.

 

[Amw79]

Surprised anyone watches an advert these days. Where do people watch adverts?

They don’t. They just read about it the Daily Mail and then complain about it online.

 

[Amw79]

I've noticed a few right-wing culture war YT video recommendations come up recently, which is odd because I don't really tend to watch much political stuff on there - a few LBC highlights if the thumbnail convinces me and Jonathan Pie usually (couldn't bring myself to watch the Trump one the other week).

So when these do pop up in my feed they stick out like a sore thumb, content from talking heads channels such as 'British Thought Leaders' (scroll down a bit and Grifting Rev Calvin is on there), and also some hugely low-effort AI stuff pretending to be breaking news but basically just a disembodied voice talking over still images of Starmer, Clarkson etc and making up stuff about how on the ropes the government is.

From the total amount of views I don't imagine these specific channels are reaching that many people, but I assume there are many, many more being pushed by the algorithms into people's feeds, colouring how they perceive the political landscape if they're not also actually reading legit newspapers etc.

Anyway something popped up the other day, some ex-BBC guy nobly fighting back against the Wokes I guess by interviewing various people, in this case arch-trans-botherer Graham Linehan. From the thumbnail he was 'railing' against liberal comedians that secretly believe the same things he does but have to keep their own opinions hidden to not get cancelled, because if they lose the 'student audience' they rely on then their careers are over.

All the comedians he named were at least in their mid-50s and some in their 60s. I don't know any young people, are students really funding the careers of middle-aged 90s comedians? One he called out was Stewart Lee, I actually went to see him recently and can confidently report that the mostly-male crowd sported a wide range of grey to bald heads in the rows in front of me.

Anyway, feel free not to go and look for this stuff yourself, no sense giving them exposure. I block the channels from my own feed as I find them, dunno whether that makes a difference stopping them being pushed out, likely not.

I saw that vid recommended to me too, but didn’t watch it. I’ve seen Stewart Lee a number of times, and it’s always very middle aged crowd. Sounds like Linehan talking out his hoop.

 

[Jebus_lives]

The reason people on one side are shocked is that the company appears to have pivoted from their historical image -- think James Bond type ownership -- to something completely different.

They needed to do something due to awful sales for a few years (since they actually brought in a number of the same marketing people doing the rebrand).

The man in charge of the campaign is a Gay big time promoter of LGBT awareness which of course is hugely different from a Jaguar owner (James Bond wannabee). He's setup 15 DEI discussion groups which has led him in this rebranding direction using 800 people under him

Existing customers are offended, just as many Evertonians would be if the club became a pro Trump satellite.

Theyve basically stabbed their client base & willingly destoyed their history in one go.

The history of Jaguar and the brand was the main reason they sold any cars -- theyre known to be unreliable.



It would have been a genius move to do this and then keep throwing out this weird ads until a sudden car launch and it being clear that this was a joke.

From a marketing / sales perspective theyve said they wont be launching any new cars for the forseeable future while they adjust to their full EV line (only selling EVs now).

They said they would only be selling second hand cars for a year and old stock. But how will they generate revenue from this when theyve just laughed at their existing customer base?

So they have:
1: Destroyed their existing customer base
2: Destroyed their 12month revenue projections
3: Launched a rebrand without having anything new to show / sell

If they've got 800 people internally to do a rebrand under this 1 guy then it sounds like they should have done alot of cost cutting. Also fired him and his team as their sales have tanked since he joined.

Its a hugely bullish move for EVs which i read will be the ONLY (?) cars sold in the UK in 2030? Is that true, seems mad.

Are you annoyed because you think you should be annoyed or are you suggesting that Jaguar haven't historically done radical things in their history?

 

[coollino]

 

[NeilMorepies]

Who cares about marketing?
Just ignore it like normal people.

 

[coollino]

Who cares about marketing?
Just ignore it like normal people.

Have you seen the new KFC billboard in Oklahoma mate?

 

[Amw79]

I’m not particularly nationalistic or patriotic, but Musk sticking his oar into UK affairs is winding me up. Do one ya absolute freak.

 

[JimmyJeffers]

I’m not particularly nationalistic or patriotic, but Musk sticking his oar into UK affairs is winding me up. Do one ya absolute freak.

He’s a very dangerous individual.

He’s continued to stick his nose and destabilise Brazilian politics for some time now. This will ramp up after the ban and fines.

Brazil lifts ban on Elon Musk's X after it pays $5m fine - BBC News

The country's Supreme Court made the order after the platform also blocked certain accounts.

www.bbc.com

 

[Walken]

I saw that vid recommended to me too, but didn’t watch it. I’ve seen Stewart Lee a number of times, and it’s always very middle aged crowd. Sounds like Linehan talking out his hoop.

It's fascinating that he believes everyone deep down agrees with him and there is a conspiracy to silence over the hill comedy writers. The possibility of him being wrong is further out there than an intricate conspiracy

 

[Walken]

I’m not particularly nationalistic or patriotic, but Musk sticking his oar into UK affairs is winding me up. Do one ya absolute freak.

It doesn't need any patriotism to see the danger of a sociopathic rich businessman openly influencing elections and in the case of the US policy for personal gain

 

[WA Toffee]

Any thoughts on the Jaguar rebrand?

No. I don't own one, I don't intend buying one, I don't care what their marketing dept do.

Is there a reason people should care?

 

[Zatara]

Are you annoyed because you think you should be annoyed or are you suggesting that Jaguar haven't historically done radical things in their history?

I'm not annoyed...i'm amazed.

Firstly, I didnt realise an Indian company owned Jaguar. Secondly, I didnt realise that they had been nosediving in sales for 5 years.

The main one would be the dramatic branding change which is a totally different path to their customer base & no apparent benefit to any sales growth.

They must have done research but it doesnt appear so based on the backlash.

No. I don't own one, I don't intend buying one, I don't care what their marketing dept do.

Is there a reason people should care?

Anyone looking at this from a business persepective and general interest point may care which is why i asked.