Current Affairs Culture wars & The rise of grifting

[Hackbread]

So all I'm gathering it's an unreliable car brand that only sold cars cause it makes people feel like James bond.
And that's now been taken away from them because of a crap advert (it is indeed a crap advert)

Sounds like it's customer base are pretty normal people

 

[Amw79]

So all I'm gathering it's an unreliable car brand that only sold cars cause it makes people feel like James bond.
And that's now been taken away from them because of a crap advert (it is indeed a crap advert)

Sounds like it's customer base are pretty normal people

This also jumped out to me. The new logo with mixed lower case and Capitalisation is a horrible design to my eye (appreciate this is subjective), but the immediate freakout about wokeness, and James Bond, and DEI, and LGBT is hilarious.

People led by the nose by online trends to get offended about anything. Usually the same people who claim that “offence is taken, not given”.

 

[Rita_Poon]

I want the number of his dealer

Must start with a double O.

 

[Xizor]

Won't anyone spare a thought for the wannabee James Bonds?

 

[neil999]

This is definitely the first abstract car advert ever made

 

[Ming the Merciful]

I don't drive, don't have a car, have no wish to buy a car.

But that is a horrendous advert in my opinion.

I always associated Jaguar as a brand as something luxurious and aspirational. A car you'd get if you've really made it.

That advert says none of that to me, may as well be advertising a 6th form art exhibition.

Most of all it feels needy. Like they've tried to desperately tack on to the current social campaign.

A top brand makes you think you need it, not the other way around.

 

[neil999]

I don't drive, don't have a car, have no wish to buy a car.

But that is a horrendous advert in my opinion.

I always associated Jaguar as a brand as something luxurious and aspirational. A car you'd get if you've really made it.

That advert says none of that to me, may as well be advertising a 6th form art exhibition.

Most of all it feels needy. Like they've tried to desperately tack on to the current social campaign.

A top brand makes you think you need it, not the other way around.

Tbh I find the reaction a bit disturbing, its almost like ' how dare you still do stuff like this, Trump has won! This needs to stop! '

 

[Ming the Merciful]

Tbh I find the reaction a bit disturbing, its almost like ' how dare you still do stuff like this, Trump has won! This needs to stop! '

I only knew about the advert from on here and without watching it thought it was laughable that people were bothered.

But having actually seen the thing it's in my opinion one of the worst brand decisions of all time.

As I say I'm not a driver, car enthusiast or someone who is affected it any way by this campaign although I to have an nostalgic affection for Morse's old ride.

They've taken a bold chance seemingly based on current social issues. I think it is doomed for failure and I'd be surprised to be incorrect.

 

[neil999]

I only knew about the advert from on here and without watching it thought it was laughable that people were bothered.

But having actually seen the thing it's in my opinion one of the worst brand decisions of all time.

As I say I'm not a driver, car enthusiast or someone who is affected it any way by this campaign although I to have an nostalgic affection for Morse's old ride.

They've taken a bold chance seemingly based on current social issues. I think it is doomed for failure and I'd be surprised to be incorrect.

Who cares tho? The vitriol on twitter is werid6

 

[Hinchcliffe's Corner]

It's weird that the biggest negative reaction about Jaguar's rebranding is coming from people who can't actually afford one in the first place.

 

[Ming the Merciful]

Who cares tho? The vitriol on twitter is werid6

I'm not on twitter.

Came on here, thought it was standard anti-woke right wing nonsense.

Saw the advert, actually it's awful.

I can't say I go as far as to say I care, I'm online and bored enough to comment.

That's adequate in my book.

 

[Rita_Poon]

'meet the rees moggs' on the discovery channel. I wonder which pal at the network thought this was a worthy use of cash.

 

[NilSatisOptimum]

It's weird that the biggest negative reaction about Jaguar's rebranding is coming from people who can't actually afford one in the first place.

Well until now... What's the bet they are widening their range and prices as they go electric. And no better way to get talking about Jaguar than having permanently angry have a head wobble.

 

[JimmyJeffers]

Surprised anyone watches an advert these days. Where do people watch adverts?

 

[Xizor]

Surprised anyone watches an advert these days. Where do people watch adverts?

They're embedded in the angry tweets complaining about Wokery (and subsequent articles about the reaction). Where else would they be?

Actually now you mention it, car ads seem to be quite common in cinemas before films. This one does seem silly to me but then I can't really rememember any car adverts since the days of Papa & Nicole, most agencies just seem to take the car to a desert for some reason.

Don't really see Jags as a 'true' UK luxury brand either, that's your Rolls, Bentley or Aston Martin etc, they're about the same level as buying a mid to top end AMG Mercedes.