Commercial performance - post TFG

Join the Everton conversation today.
Fewer ads, full access, completely free.

→ Log in 🔑 Register
More stadium leveraged revenue.

The Stadium Events & Hospitality Awards 2026 will take place on Thursday 2nd July 2026 at Hill Dickinson Stadium, the new home of Everton Football Club. The event will welcome over 500 guests from stadium venues across the UK to enjoy a night of fine dining, the prestigious awards ceremony, and an onsite after-party running until 3am.


plus Crimbo revelry….
 
Bedfordblue said:
Good piece with our chief partnerships officer Mark Rollings in The NY Times (reader veiw is your friend)

www.nytimes.com

Pepsi, Budweiser and how Everton are using Hill Dickinson Stadium to build their brand

Everton's shiny new stadium is allowing them to leverage new commercial opportunities that previously wouldn't have been possible
www.nytimes.com www.nytimes.com
Click to expand...
Looks like we’re still on the periphery a little when it comes to the more associated sponsorship industries e.g. airlines etc but we have been trying to engage them. Interesting to see which industries / business will feature in the next lot of sponsorship.

I hope they’ve staggered the terms for each sponsorship deal otherwise, based on what he said there a lot will expire at the same time. Not sure about the orchestrated approach with Roma and Cannes.
 
I post this in June 2024;

GrandOldTeam said:
I was in Rome a few years back and was surprised just how active/desperate they were at all key tourist sites to sell tickets to watch Roma.

Just had a nose at their average attendances - it was half their capacity when I was there. Never selling out. So not surprised they were desperately trying to fill seats.

Friedkins have done well to increase that attendance - it's a remarkable uplift, really?

View attachment 262197
Click to expand...

... a good indication of what was to come, and they do seem very good at commercial uplift.

Just hope it doesn't go too far, like I don't like the paid, annual membership dictation for tickets and the lottery etc.
 
Fairly obviously not having a long haul international airport in the city does put us (and even our neighbours) on the back foot for any substantial airline sponsor deals. They have a lower tier deal with JAL and maybe we can land a similar entry point in the portfolio but Financial Services and Entertainment/Leisure might more realistic shirt opportunities.

With 11 gambling sponsors to be replaced across PL in one summer it is going to be a tough market to secure fair value. The new stadium helps us battle those headwinds to some degree but it might be a commercial step back this summer in this sponsorship.
 
certainly seem to be increasing our Official Partner for <insert random goods or services> sponsorships.

IMG_4597.webp

For comparison Man U have 21 of these on there website footer compared to our 20 (no doubt theirs will also be worth more of course)
 
Bedfordblue said:
Accounts due in March so not long to wait to see if we’re in the market for Ousmane Dembélé or Sandro Mk2 in the summer
Click to expand...

They won't show any impact for HD stadium as they're last year's accounts.

I wouldn't expect much tbh. The Friedkin's were only involved in the later half of those accounts.
 
Efcjake said:
They won't show any impact for HD stadium as they're last year's accounts.

I wouldn't expect much tbh. The Friedkin's were only involved in the later half of those accounts.
Click to expand...
You sure? Though it would be 25/26. They took over in Dec 24 and I thought we’d had 24/25 last March.
Edit - you are correct last March release was 23/24 (covering until 30th June 24) so this lot should be July 24 - June 25.
Should still show loads of debit clearance and a far healthier position.
 
Last edited:

Similar Threads

Back
Top