It's been clear from when Moshri joined he has been fronting for his business partner. I think he is waiting in the shadows for two reasons
1. I think he is still hoping that he might be able to buy Arsenal and doesn't want to be connected with Everton which would stop that happening.
2. Everton have hardly covered themselves in glory over the last several years and I think he wants to step in when we move up the table, secure champions league football.
If you believe the stories about Rafael appointment, he was a huge supporter of bringing him in - I think he wants a team that compares to that amazing Arsenal team.
Add to this the millstone of financial fair play - the perfect tool to keep the big teams big and small teams small - Everton once again are late to the party, in effect, all we are doing is what Man City, PSG, Chelsa and others have done before us.
So him being on the outside paying £35 million to secure the naming rights for the stadium meaning we are looking at £100,000,000+ for that actual naming rights - might be better for him being on the outside