We were a bit like a bull in a China shop with new money. DBB made a comment in her AGM address, to paraphrase, that such losses were par for the course in a growth phase for an ambitious club. We would need to be having a season at a minimum like Leicesters for that to the case.
As it stands, it just seems undeniable that a lot of money has been spent for nothing in return and we are practically back at the drawing board as far as re-shaping the squad is concerned.
I think we have lost a part of our identity, on a base level that can be seen as regrettable, but part of this same identity associated with the club since the
Moyes era - the identity put on us externally was quite patronising in the form of Plucky Old Everton, and no tears should be lost at the shedding of that element of it.
The footballing part of what would be linked with the traditional, homely Everton can still be regained but in all other aspects things will be diluted because of corporate and mass consumer football. I would love to be able to uphold the highest of ethical and moral standards when it comes to our owners and benefactors, but in reality, I would welcome any significant investment from Usmanov that would give us another tilt at competing. We are alsready massively behind and there is no quick or clean way to redress that.