set against tax liabilities "simples" as the Russian meerkat would say.
There's lots of things USM could spend that money on which they could set off against tax, and which would be far more likely to generate some sort of return on investment. Adding a holding company's name to a training ground will generate no return at all. Naming rights are designed to help build a brand. USM owns brands but it is not a brand in it's own right.
These two facts - it being the naming of our training ground and it being a holding company - mean there is no commercial benefit to USM in this deal. It is most certainly a way of Usmanov via Moshiri finding a way around the FFP and no joint ownership rules.
Anyone therefore doubting that Usmanov is the force behind this is misguided. Anyone underwhelmed by it needs to check just how rich he is. (Nearly twice as rich as Abramovich).
My guess is that Moshiri is the torch bearer, put in to get the stadium sorted, which once settled will pave the way for Usmanov.
The only other (less likely in my view) possible explanation is that this is Usmanov's latest play in his game of cat and mouse with Kroenke.
I don't think long term the authorities will allow this testing of the joint ownership rules to continue, so I don't subscribe to The Esk's view that this is simply some sort of attempt at increased exposure to the Premier League "market".
Interesting times indeed.