Usmanov

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Why would we be on a worse deal? We don't pay them for sponsorship, they pay us, and they'd be paying one club, Everton, not two.

Because they pay us a fee for advertising on the basis that they can also buy up advertising elsewhere in the same league.

If we wanted exclusivity from them and to prevent them advertising with other clubs in the league, they would probably want that reflected in the fees they pay to us.
 
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