USA and South America Market Growth

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The problem with marketing in places like Colombia is the same as Thailand or Indonesia. They all love football, but can't afford to pay UK prices for an official shirt. Why would they pay Everton 60 quid for a shirt when they can get a knock off from the markets for 5?
We can certainly do a lot more in the marketing side to get our name known, but I really don't see much scope to make money out of it.

Great point this mate
 


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